Search Engine Optimization Executive

Role Overview: Senior Executive - Digital (CRO & SEO)

Key Responsibilities:

1. Conversion Rate Optimization (CRO):
2. Landing Page Optimization: Optimize landing pages, forms, and CTAs to improve conversion rates.
3. A/B Testing: Lead and implement A/B tests to improve site performance and conversion funnels.
4. User Flow Analysis: Analyse user flows and make adjustments to improve the visitor experience, reducing drop-off rates and improving lead generation.
5. Listing on aggregator sites

1. Inhouse SEO Execution:
2. On-Page SEO: Execute on-page SEO strategies, including keyword optimization, meta tag updates, header tags, and internal linking.
3. Technical SEO: Oversee technical SEO efforts like improving site speed, mobile optimization, and other technical aspects of SEO.
4. Backlink Strategy: Implement and manage a backlink acquisition strategy to improve website authority and organic rankings.
5. Inhouse Reporting and Analytics:
6. Track and report on SEO performance, including keyword rankings, organic traffic, and conversion rate improvements.
7. Use tools like Google Analytics, Google Search Console, and Hotjar to analyze performance and provide actionable insights.