Search Engine Optimization Executive

Company Description

Granth Creations is a leading content-generating ecosystem in India, offering a wide range of content services across various industrial domains and languages. The company specializes in storytelling for marketing and branding, helping enterprises and start-ups establish a strong digital presence. With a focus on content generation, we have supported technology firms with end-to-end branding, marketing, and communication solutions.

Role Description

The Search Engine Optimization Executive will be responsible for improving the online visibility and search engine ranking of clients' websites. This includes conducting keyword research, implementing on-page SEO techniques, executing link-building strategies, and performing regular SEO audits to monitor performance. The role also involves collaborating with teams on social media marketing activities to align SEO strategies with broader campaigns. This is a full-time, on-site role based in Ahmedabad.

Responsibilities:

• Plan, execute, and manage digital marketing campaigns such as Google Ads.
• Develop and implement SEO strategies to improve website ranking, traffic, and conversions
• Oversee content marketing initiatives including blogs, landing pages, email campaigns, and website content
• Analyze campaign performance using tools like Google Analytics, Search Console and prepare regular performance reports
• Optimize paid campaigns for better ROI, CPC, CPL, and conversion rates
• Coordinate with designers and content writers to ensure brand consistency across all digital assets
• Conduct market research and competitor analysis to identify trends and opportunities
• Manage and optimize email marketing campaigns , CRM integrations, and automation workflows
• Stay updated with the latest digital marketing trends, tools, and platform updates

Qualifications

• Proficiency in Keyword Research and On-Page SEO techniques
• Expertise in Link Building and SEO Audits
• Experience with Social Media Marketing and its alignment with SEO strategies
• Strong understanding of analytical tools like Google Analytics and SEO tools such as SEMrush, Ahrefs, or Moz
• Ability to stay updated on SEO trends and search engine algorithm changes
• Analytical mindset for interpreting data and making data-driven decisions
• Excellent written and verbal communication skills
• Previous experience in SEO or digital marketing is a plus
• Bachelor's degree in marketing, IT, or related field is preferred