Search Engine Optimization Analyst

Zartek is looking for a data-driven and creative Digital Marketing Specialist to lead our organic growth strategies. You will be responsible for improving our search engine rankings (SEO) and building a vibrant community across our social media platforms. The ideal candidate lives at the intersection of technical optimization and creative storytelling.

• On-Page & Technical SEO: Conduct site audits, optimize meta tags, improve site speed, and ensure mobile-friendliness across Zartek and sub-brands.
• Keyword Research: Identify high-intent keywords to drive quality traffic to our service pages and blogs.
• Link Building: Execute backlink strategies to build domain authority.
• Content Strategy: Collaborate with writers to ensure all web content is optimized for SEO without sacrificing readability.

• Content Calendar: Develop and maintain a monthly posting schedule for LinkedIn, Instagram, Twitter (X), and Facebook.
• Engagement: Actively engage with our community, respond to comments, and foster industry discussions.
• Brand Voice: Ensure a consistent "Zartek" voice across all platforms while tailoring content to the specific audience of each sub-brand.
• Trend Monitoring: Keep a pulse on tech and design trends to create timely, "viral-ready" content.

• Monitor performance using Google Analytics, Search Console, and social media insight tools.
• Provide monthly reports on organic traffic growth, keyword rankings, and social engagement rates.
• Adjust strategies based on data-driven insights.

• Experience: 13 years of proven experience in SEO and Social Media Management (Agency experience is a plus).
• SEO Tools: Proficiency with Ahrefs, SEMrush, Moz, or similar.
• Social Tools: Experience with scheduling tools (Buffer, Hootsuite, or Sprout Social) and basic design tools (Canva or Adobe Express).
• Technical Knowledge: Basic understanding of HTML/CSS and CMS platforms like WordPress or Webflow.
• Writing: Exceptional command of English with the ability to write catchy captions and SEO-friendly headlines.

• Opportunity to work on diverse brands within the Zartek ecosystem.
• A collaborative environment that values innovation and "outside-the-box" marketing.