Search Engine Optimization Analyst

About Passionfruit

Passionfruit is defining the future of marketing for the AI era. 40%+ MoM growth, backed by Floodgate (Twitter, Twitch, Lyft) and partnered with OpenAI, Google, and Anthropic. Clients include HP, Bayer, Fenty Beauty, Nykaa, Mokobara, and MLB.

Lets redesign marketing forever together.

Responsibilities

• Evaluating SEO Strategy: Support the development of SEO strategies aligned with client objectives. This includes keyword research, competitive research, technical audits, and ongoing off page optimizations.
• Executing SEO Strategy: Aligned with client objectives finding and executing on off-page activities.
• Client Consultation: Creating off page activities reports and update across clients.
• Maintain a deep understanding of the client's product, personal pain points, and goals as they apply to a program or specific deliverables.
• Ensure client satisfaction by monitoring and addressing risk points, and flagging issues to the internal team.
• Team Consultation (Internal facing): Collaborate with the team on deliverables, brainstorms, and problem-solving.
• Active engagement in the SEO and Search community; keep current on trends and best practices.

Required Qualifications

• Fluent in the English language, and ability to communicate effectively
• Able to clearly communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations
• 1-3 years of experience working in an SEO role
• Familiarity working with SEO tools, such as Google Analytics, SEMrush, Google Search Console, Screaming Frog, etc.

Preferred Qualifications

• Bachelors Degree or higher in Marketing, Communications or Computer Science/IT (or years of experience in commensurate).
• Agency experience also preferred to manage the multiple priorities of a variety of clients

Work Culture

• This role is based out of Saket, New Delhi.