Search Engine Optimization Analyst

Company Description

BLeap Digital is a 10 years young, decorated and award winning digital marketing company based in Chennai, with offices in Bengaluru, Pune, Mumbai, and Noida. The company specializes in helping businesses, from multinationals to startups, achieve significant growth in sales, market share, and value share through customized digital marketing solutions. BLeap provides cutting-edge services in search engine optimization (SEO), paid media (PPC), social media marketing (SMM), and content marketing. Its clients span across Asia, Africa, and Europe and Americas making it a trusted partner in diverse markets. Know more about us at https://bleapdigital.com/ and https://bleap.in/.

Positions

3 nos.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Analyst, located in Chennai. The SEO Analyst will be responsible for performing keyword research, developing strategies for on-page SEO optimization, and executing link-building initiatives to enhance website rankings for our clients. The role also includes analyzing website performance using web analytics tools and collaborating with other marketing teams to align optimization strategies with broader marketing goals. Collaboration with content writers to publish high-quality content(blogs, whitepapers, used cases etc) is part of the role.

Qualifications

• Expertise in Keyword Research to identify high-performing keywords and search terms
• Proficiency in Link Building techniques to create high-quality backlinks and improve domain authority
• Strong knowledge of On-Page SEO best practices for optimizing website content, meta tags, and page structure
• Hands-on experience with Web Analytics tools to monitor traffic, engagement, and performance metrics
• Understanding of Marketing principles to align SEO efforts with overall business and promotional strategies
• Strong analytical mindset and problem-solving skills
• Ability to work collaboratively in a team-focused environment
• Bachelors degree in Marketing, Computer Science, or a related field is preferred
• Experience in the digital marketing industry or a similar role with aminimum experience of 1 year is must