Search Engine Optimization (SEO) Executive

RB2F is a D2C AI-enabled digital marketing agency based in Pune, working with fast-growing brands across India and MENA. Our SEO team focuses on both traditional organic growth and AI-led search visibility .

Location: Aundh, Pune.

Work Environment: 5 Days / Work from Office.

Website:

RB2F delivers integrated digital growth solutions across SEO, content, paid media, and automation. Our SEO Executives are trained on modern SEO practices including GEO (Generative Engine Optimization) fundamentals.

We are looking for an SEO Executive who will support execution of SEO and GEO strategies across client websites. This role is ideal for someone with a solid SEO foundation and curiosity about AI-powered search and content optimization.

• Conduct keyword and intent-based research
• Execute on-page SEO:

Titles, meta descriptions, headings

Internal linking and content optimization

• Assist with technical SEO checks:

Indexing issues

Broken links

Page speed basics

• Support optimization of blogs, landing pages, and category pages

• Assist in optimizing content for:

Featured snippets.

FAQs and AI-generated answers.

• Help structure content to improve clarity, context, and factual accuracy.
• Track brand and keyword visibility across AI search tools.
• Support implementation of schema, FAQs, and entity-based content.

• Coordinate with writers to ensure SEO + GEO-friendly content.
• Assist in backlink analysis and competitor research.
• Monitor SERP features and AI-result changes.

• Track performance metrics:

Keyword rankings

Organic traffic

Search Console insights

• Support GEO reporting by:

Monitoring AI answer inclusion.

Documenting brand mentions in AI tools.

• Prepare weekly and monthly reports under guidance.

• Work closely with SEO Managers and content teams.
• Learn GEO concepts, AI-search behavior, and semantic SEO.
• Follow SOPs and contribute to continuous improvement.

SEO Tools: Google Search Console, Ahrefs / SEMrush, Screaming Frog

Analytics: GA4, Looker Studio

GEO & AI Tools: ChatGPT, Perplexity, Gemini (monitoring & research)

CMS: WordPress, Shopify

• Keyword & Page Ranking Improvements
• Organic Traffic Growth
• On-page & Content Optimization Scores
• GEO Execution Accuracy
• Reporting & Task Completion SLAs

• Minimum 2+ years of SEO experience
• Experience working on multiple websites or client accounts

• Strong understanding of SEO fundamentals
• Basic understanding of AI-driven search concepts.
• Good analytical and execution skills.
• Willingness to adapt to evolving search and GEO practices.