Search Engine Marketing (SEM)

Roles & Responsibility: 

·         Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels specially in Google Ads and Social Media Channels to generate prospects and drive revenue.

·         Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.

·         Creating impactful nurture programs to improve conversion rates from leads to opportunities.

·         Leading A/B testing strategies and execution across all digital demand generation channels. Continuously propose new A/B tests to improve conversion, engagement, and ultimately the bottom line.

·         Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights

·         Highly organized, good time management and the ability to meet deadlines.

Successful Candidate would have: 

·         Good basis knowledge of digital marketing

·         Certification or prior hands on experience on digital media platforms

·         Zeal to learn new things

·         Education: Graduation/Post Graduation

·         Strong articulation and presentation