Search Engine Marketing Analyst

Job Title-SEM / Paid Media Analyst

We are looking for a results-drivenSEM / Paid Media Analystto manage and optimize paid advertising campaigns acrossGoogle Ads, Meta Ads (Facebook & Instagram), and other digital platforms. The candidate will be responsible for driving website traffic, leads, and sales through performance marketing strategies and continuous campaign optimization.

• Plan, create, and managepaid campaigns on Google Ads (Search, Display, Performance Max)andMeta Ads (Facebook & Instagram).
• Conductkeyword research, audience targeting, and campaign structuringto improve performance.
• Monitor and optimize campaigns based onCTR, CPC, CPA, ROAS, and conversion rates.
• Managead budgets and bidding strategiesto maximize ROI.
• PerformA/B testingon ad creatives, copies, and landing pages.
• Track campaign performance usingGoogle Analytics, Meta Ads Manager, and other analytics tools.
• Work withdesign and content teamsto develop effective ad creatives.
• Generateweekly and monthly performance reportswith insights and recommendations.
• Identify opportunities to scale campaigns and improve lead generation or ecommerce sales.
• Stay updated with the latestdigital advertising trends and platform updates.

• Hands-on experience withGoogle Ads and Meta Ads (Facebook & Instagram Ads)
• Strong understanding ofperformance marketing metrics(CTR, CPC, CPA, ROAS, conversion rate)
• Experience withGoogle Analytics and conversion tracking
• Knowledge ofaudience targeting, remarketing, and campaign optimization
• Analytical and data-driven approach
• Good reporting and communication skills

Bachelors degree inMarketing, Business, or related field

• 1year of experiencein SEM or Paid Media
• Google Ads or Meta Ads certification is a plus
• Experience handlinglead generation or campaigns