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Search Engine Marketing Analyst

Catalysts

1 - 3 years

Bengaluru

Posted: 14/03/2026

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Job Description

Job Title-SEM / Paid Media Analyst


Job Summary

We are looking for a results-drivenSEM / Paid Media Analystto manage and optimize paid advertising campaigns acrossGoogle Ads, Meta Ads (Facebook & Instagram), and other digital platforms. The candidate will be responsible for driving website traffic, leads, and sales through performance marketing strategies and continuous campaign optimization.


Key Responsibilities
  • Plan, create, and managepaid campaigns on Google Ads (Search, Display, Performance Max)andMeta Ads (Facebook & Instagram).
  • Conductkeyword research, audience targeting, and campaign structuringto improve performance.
  • Monitor and optimize campaigns based onCTR, CPC, CPA, ROAS, and conversion rates.
  • Managead budgets and bidding strategiesto maximize ROI.
  • PerformA/B testingon ad creatives, copies, and landing pages.
  • Track campaign performance usingGoogle Analytics, Meta Ads Manager, and other analytics tools.
  • Work withdesign and content teamsto develop effective ad creatives.
  • Generateweekly and monthly performance reportswith insights and recommendations.
  • Identify opportunities to scale campaigns and improve lead generation or ecommerce sales.
  • Stay updated with the latestdigital advertising trends and platform updates.


Required Skills
  • Hands-on experience withGoogle Ads and Meta Ads (Facebook & Instagram Ads)
  • Strong understanding ofperformance marketing metrics(CTR, CPC, CPA, ROAS, conversion rate)
  • Experience withGoogle Analytics and conversion tracking
  • Knowledge ofaudience targeting, remarketing, and campaign optimization
  • Analytical and data-driven approach
  • Good reporting and communication skills


Preferred Qualifications

Bachelors degree inMarketing, Business, or related field

  • 1year of experiencein SEM or Paid Media
  • Google Ads or Meta Ads certification is a plus
  • Experience handlinglead generation or campaigns


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