Search Engine Marketing Analyst

Senior Executive Paid Media (E-commerce | D2C Brands)

Experience: 3+ Years

Location: Gurgaon ( On-Site Opportunity)

Company: AdLift Marketing Pvt. Ltd.

Role Summary:

We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.

Key Responsibilities:

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
• Conduct keyword, audience, and competitor research.
• Monitor budgets, bids, quality score, impression share, and account performance.
• Perform A/B testing on ads, creatives, audiences, and landing pages.
• Optimize shopping feeds and scaling strategies for D2C brands.
• Analyze campaign data, conversions, and ROI; deliver performance reports.
• Provide growth strategies and optimization recommendations.
• Coordinate with clients on performance updates and campaign planning.
• Stay updated with platform trends and algorithm changes.

Requirements

• 3+ years of hands-on Paid Media experience.
• Strong expertise in Google Ads & Meta Ads.
• Experience handling E-commerce / D2C accounts with revenue targets.
• Strong analytical and reporting skills (GA4 knowledge preferred).
• Agency experience preferred.
• Good communication and client handling skills.