Salesforce Personalization Specialist

Job Title: Salesforce Personalization Specialist

Company Info:

TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft, Salesforce, Oracle, SAP) & help to develop centre of excellence for our customers. TVS Digitals mission is to build & deliver high quality software solutions & services to help address real life business challenges of global companies in these domains by harnessing the power of Analytics, Artificial Intelligence (AI), Machine Learning (ML). Our strategy is to leverage inorganic and organic means for the initial build out and subsequent expansion and growth. TVS Digital is a part of TVS Holdings and has also currently invested in several early-stage high tech start-ups globally in areas of connected manufacturing, fleet management and credit services.

Job Description:

Job Summary

We are seeking a hands-on Salesforce Marketing Cloud Personalization professional who can design, configure, and optimize real-time, personalized customer experiences across web, mobile, email, and other digital touchpoints. The ideal candidate will have strong expertise in personalization strategies, decisioning logic, and behavioral data modeling.

Key Responsibilities

• Implement and manage Salesforce Marketing Cloud Personalization (Interaction Studio)
• Design and configure real-time personalization use cases for web, mobile, and email channels
• Build and manage Sitemaps, Catalogs, Profiles, and Data Feeds
• Configure Einstein recipes, decisioning rules, and personalization strategies
• Develop behavioral tracking events and user attributes
• Integrate Personalization with Salesforce Marketing Cloud Engagement and CRM data
• Configure campaigns, experiences, and recommendations
• Perform A/B testing and optimization of personalized content
• Analyze customer behavior and campaign performance using dashboards and reports
• Troubleshoot data capture, personalization logic, and integration issues
• Collaborate with marketing, UX, and development teams to align personalization goals

Required Skills & Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud Personalization
• Expertise in:
• Interaction Studio setup & configuration
• Sitemaps and Page Types
• Catalog & Product Recommendations
• Decisioning logic and recipes
• Experience working with real-time customer behavior data
• Knowledge of JavaScript tagging and web SDKs
• Understanding of customer identity resolution and profile stitching
• Experience with A/B testing and performance optimization
• Ability to independently design and execute personalization solutions

Good to Have

• Salesforce Marketing Cloud Personalization certification
• Experience with Einstein Recommendations
• Knowledge of Salesforce Data Cloud
• Exposure to CDP / customer data platforms
• Experience in B2C personalization at scale