Salesforce Marketing cloud

Job Description Salesforce Marketing Cloud Lead & Junior

Job Type: Contract

Relevant years of Experience for Lead: 8+ Years

Relevant years of Experience for Junior: 5 - 7 Years

Work Location: Hybrid (Need to work in client location (Bangalore / Mumbai) 10 Days/Month)

Salary Range for Lead: Max 24L PA

Salary Range for Junior: Max 12L PA

Role Summary for Lead:

We are seeking an experienced Salesforce Marketing Cloud Lead to own the design, implementation, and optimization of multi-channel marketing automation solutions. The role involves technical leadership, stakeholder management, and mentoring junior team members.

Key Responsibilities

• Lead end-to-end SFMC implementations
• Design and manage complex customer journeys using Journey Builder
• Architect data models using Contact Builder & Data Extensions
• Write and optimize SQL queries in Automation Studio
• Oversee Email, SMS, WhatsApp, Push campaigns
• Integrate SFMC with CRM, Snowflake, APIs, FTP
• Ensure data quality, compliance, and performance
• Review code (AMPscript, SSJS) and enforce best practices
• Coordinate with marketing, product, and analytics teams
• Mentor and guide junior SFMC developers

Required Skills

• 8+ years in Marketing Automation
• 8+ years hands-on with Salesforce Marketing Cloud
• Strong SQL skills (segmentation, automation)
• Experience with Journey Builder, Automation Studio
• AMPscript & basic SSJS
• API integrations (REST/SOAP)
• Email HTML/CSS knowledge
• SFMC Certification is Mandatory
• Strong communication & leadership skills

Good to Have

• Candidates from Java background will be ideal fit.
• Snowflake / Data Warehouse integration experience
• Experience in BFSI / Retail / Telecom domains

Job Description Salesforce Marketing Cloud Junior

Role Summary for Junior:

We are looking for a Junior Salesforce Marketing Cloud Developer to support campaign execution, data preparation, and basic automation under guidance from senior team members.

Key Responsibilities

• Assist in building email campaigns using Email Studio
• Support Journey Builder workflows
• Write basic SQL queries for audience segmentation
• Maintain and update Data Extensions
• Execute scheduled automations in Automation Studio
• QA campaigns before launch
• Monitor sends, bounces, and basic reports
• Support data imports/exports via FTP
• Follow coding and data governance standards

Required Skills

• 5 years experience in SFMC / Marketing Automation
• Basic knowledge of SQL
• Understanding of Email Studio & Journey Builder
• Basic HTML/CSS for emails
• Willingness to learn AMPscript
• SFMC Certification is Mandatory
• Good attention to detail

Good to Have

• Salesforce fundamentals knowledge
• Exposure to CRM or data platforms