Salesforce Functional Architect

Role- Salesforce Functional Architect

Experience- 10+yrs

Responsibilities-

• Lead end-to-end implementation of Salesforce Trade Promotion Management (TPM) to support trade planning, budgeting, execution, and settlement.
• Design and configure Sellables in Salesforce, including SKUs, packs, promotional bundles, and channel-specific assortments.
• Ensure tight linkage between Sellables, promotions, pricing, and customer hierarchies.
• Collaborate with Sales, Trade Marketing, Finance, and Supply Chain teams to align TPM processes with business objectives.
• Integrate Salesforce TPM with upstream and downstream systems (e.g., ERP, DMS, analytics platforms) for accurate data flow.
• Define dashboards and reports to track promotion performance, trade spend efficiency, and ROI.
• Support UAT, rollout, change management, and post-go-live optimization of TPM capabilities.

Requirements-

• Proven experience implementing Salesforce TPM in an FMCG or consumer goods environment.
• Strong hands-on experience configuring Sellables (products, packs, promotional SKUs) in Salesforce.
• Solid understanding of trade promotion lifecycle:
• Planning Execution Claims Settlement
• Ability to translate trade marketing and sales requirements into scalable Salesforce solutions.
• Strong stakeholder management across Sales, Trade Marketing, Finance, and IT teams.

Good to Have-

• Experience with Salesforce Sales Cloud alongside TPM.
• Exposure to dealer systems (DMS) and secondary sales data.
• Experience in seasonal, promotion-heavy categories (e.g., ice cream, beverages, foods).
• Salesforce certifications or TPM program experience.