Salesforce Engagement Specialist

Job Title: Salesforce Engagement Specialist

Company Info:

TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft, Salesforce, Oracle, SAP) & help to develop centre of excellence for our customers. TVS Digitals mission is to build & deliver high quality software solutions & services to help address real life business challenges of global companies in these domains by harnessing the power of Analytics, Artificial Intelligence (AI), Machine Learning (ML). Our strategy is to leverage inorganic and organic means for the initial build out and subsequent expansion and growth. TVS Digital is a part of TVS Holdings and has also currently invested in several early-stage high tech start-ups globally in areas of connected manufacturing, fleet management and credit services.

Job Description:

Job Summary

We are looking for a hands-on Salesforce Marketing Cloud Engagement professional who can design, build, and execute multi-channel marketing campaigns. The ideal candidate should have strong technical expertise in Marketing Cloud modules and the ability to work closely with marketing, CRM, and data teams to deliver personalized customer journeys.

Key Responsibilities

• Design, build, and execute end-to-end marketing campaigns using Salesforce Marketing Cloud Engagement
• Configure and manage Journey Builder, Email Studio, Automation Studio, Contact Builder, and Mobile Studio
• Develop dynamic, personalized email and mobile campaigns using AMPscript, SSJS, and SQL
• Create and manage data extensions, filtered data sets, and synchronized data from Salesforce CRM
• Build and optimize customer journeys, triggered communications, and automated workflows
• Perform A/B testing, audience segmentation, and campaign performance optimization
• Integrate Marketing Cloud with Salesforce Sales/Service Cloud and third-party systems
• Ensure compliance with data privacy, consent management, and deliverability best practices
• Troubleshoot campaign, automation, and data issues independently
• Document solutions and provide knowledge transfer to internal teams

Required Skills & Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud Engagement
• Expertise in:
• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Proficiency in AMPscript, SQL, and Server-Side JavaScript (SSJS)
• Experience with API integrations, triggered sends, and data synchronization
• Solid understanding of subscriber management, data modeling, and segmentation
• Experience with campaign analytics and reporting
• Ability to work independently and own deliverables end-to-end

Good to Have

• Salesforce Marketing Cloud certification(s)
• Experience with Mobile Studio / WhatsApp / Push Notifications
• Knowledge of Salesforce Data Cloud
• Exposure to Einstein features (Engagement Scoring, Send Time Optimization)
• Prior experience in B2C or large-scale campaign environments