Salesforce B2C Manager

About ARAs Client

ARAs Client is a global leader in technology consulting and digital transformation, helping organizations architect and execute large-scale applications at enterprise scale. With deep expertise across cloud solutions, business consulting, and engineering, ARAs Client helps Fortune-level companies modernize applications, optimize processes, and unlock data-driven value across industries.

Role Summary

As a Salesforce B2C Commerce Architect designs scalable, high-performance e-commerce solutions using Salesforce Commerce Cloud. They lead architecture strategy, integrate third-party systems, ensure security and performance, and guide development teams. Their role bridges business needs and technical execution, delivering seamless, personalized customer experiences across digital commerce platforms. You will also engage in problem-solving activities, providing innovative solutions that address challenges across multiple teams, while maintaining a focus on quality and user experience.

Roles & Responsibilities:

• Expected to be an SME, collaborate and manage the team to perform.
• Responsible for team decisions.
• Engage with multiple teams and contribute on key decisions.
• Expected to provide solutions to problems that apply across multiple teams.
• Design, build, and configure applications to meet business process and application requirements.
• Collaborate with the team to understand the application requirements and translate them into technical specifications.
• Develop and implement software solutions using Salesforce B2C Commerce platform.
• Test and debug applications to ensure their functionality and performance.
• Provide technical guidance and support to the team members.
• Stay updated with the latest industry trends and technologies related to Salesforce B2C Commerce.
• Contribute to the continuous improvement of the development processes and methodologies.
• Ensure that the applications are developed according to the specified requirements and are aligned with the business goals.
• Interact with clients to create end-to-end specifications for e-commerce solutions

Key Responsibilities

Salesforce Commerce Cloud (SFCC)

• Deep understanding of SFCC architecture (controllers, pipelines, ISML, jobs, OCAPI, SCAPI)
• Experience in SiteGenesis and/or SFRA (Storefront Reference Architecture)
• Mastery of Business Manager, including configuration, promotions, catalogs, and A/B testing
• Strong grip on Cartridges structure and multi-site architecture

Backend Development

• JavaScript (server-side SFCC scripting)
• Node.js (for custom integrations or middleware)
• Custom job scripting and cron configuration

Frontend Development

• ISML templates
• jQuery / vanilla JS
• Responsive design (HTML5, CSS3, Sass/LESS)
• Integration with CMS or headless architectures (optional but increasingly relevant)

Integration Skills

• Integrating third-party systems like Payment gateways, Tax engines (Avalara, Vertex), ERP, OMS, PIM, etc.
• Experience with OCAPI (Open Commerce API) and SCAPI (Shopper APIs)
• RESTful APIs and webhooks
• Data feeds and SFTP integrations