Sales Support Manager

Role Overview

The Digital Product Owner will be the central owner of Sturlites digital ecosystem spanning Salesforce (employee app), Dealer App (ordering/schemes/payments), HRMS (attendance & HRMS) and all integrations with SAP S/4HANA. This role sits at the intersection of sales operations, technology, product thinking, and business process excellence, ensuring that all digital workflows run smoothly across business divisions and sales depots. You will act as the single point of ownership for defining business requirements, designing digital workflows, coordinating with implementation partners, validating integrations, driving adoption across sales teams, and ensuring the entire system runs like a unified operating engine. This is a leadership-track role for someone who can think end-to-end, own outcomes, and orchestrate multiple teams while keeping user experience and business impact at the center.

Experience we Need- 12 to 15 Years

Key Responsibilities :

1. Product Ownership Salesforce (Employee Sales App)

Own full requirement gathering across Lighting, Wires, Switchgear, Fans, and Solar teams

Define workflows for beat plans, market visits, orders, collections, schemes, incentives, and competitor tracking

Finalize dashboards for Sales Officers, ASMs, Regional Heads, National Heads, and Management

Work with Appstrail to design user-friendly, high-performance Salesforce screens

Conduct UAT and ensure the build matches business expectations

Drive system adoption across all levels of the sales organization.

2. Product Ownership Dealer App (Ordering, Schemes, Payments)

Define end-to-end ordering flows (RO/REPO/FPO/NPLO)

Own scheme visibility, target achievements, dealer dashboards

Own dealer onboarding workflow and approval chain

Coordinate price list, catalogue, payment gateway, and scheme integrations

Validate claims, replacements, and CN/DN workflows

Ensure seamless sync between Dealer App Salesforce SAP

3. Integration Leadership (SAP, Salesforce, Dealer App, HRMS)

Work closely with the SAP consultant to map customer masters, product hierarchy, pricing, credit limits, ageing, scheme logic, and order-to-billing rules

Define attendance, leave, and expense claim rules inside Salesforce

Validate end-to-end data flow across systems

Own functional testing of all APIs and integrations

Maintain consistency of business logic across all applications

4. Data Governance

Set standards for customer master creation, territory mapping, and hierarchy

Define validation rules and duplicate prevention logic

Align product hierarchy and scheme applicability with SAP

Conduct periodic data audits and cleansing

Ensure the system remains clean, accurate, and compliant

5. Change Management & Adoption

Create user training plans with Appstrail and internal HR

Conduct cross-functional adoption sessions across sales and depot teams

Monitor user behavior and usage data

Drive behavioral change through structured communication

Ensure new recruits are digitally onboarded from Day 1

6. Vendor Management

Act as single point of contact for implementation partner (Salesforce + Dealer App)

Coordinate with GreytHR on HRMS workflows

Run weekly sprint reviews, UAT cycles, product demos, and issue tracking

Ensure vendors deliver to spec, timeline, and quality standards

Evaluate enhancements and maintain a feature roadmap

Ideal Candidate Profile Experience

612 years in Product Management, Business Analysis, Sales Ops, CRM ownership, or Digital Transformation

Hands-on experience with Salesforce, Zoho, Dynamics, or similar CRM platforms

Exposure to SAP, HRMS systems, or dealer/distributor apps strongly preferred

Experience working with sales-heavy organizations (FMEG, FMCG, Consumer Durables , Telecom, )

Skills :

Strong process understanding in sales, channel management, and field operations

Ability to translate business needs into product specifications

Comfort working with technical teams, APIs, integrations, data flows

Strong analytical skills and ability to interpret dashboards

Excellent communication and stakeholder management

Mindset :

Ownership-driven: behaves like the CEO of the product

User-obsessed: designs for simplicity and adoption

Process-first: brings structure, clarity, and discipline

Tech-comfortable: not a coder, but understands systems deeply

High accountability: drives outcomes end-to-end

What This Role Offers

A chance to build Sturlites complete digital backbone

High visibility with Sales Heads, HR Head, CFO, and Directors

Ownership of systems used by 500+ internal and