Sales Performance Coach

Job Description Sales Performance Coach

Bhashsms | Bengaluru | Full-time | On-site**

Experience:

12 years

Languages:

Hindi (Mandatory) + English

Compensation:

Competitive + Performance Bonus

Team:

Inside Sales (100+ reps)

About Bhashsms

Bhashsms is one of Indias fastest-growing SME engagement platforms using WhatsApp, SMS, RCS & automation to help small businesses grow.

We are scaling from 1 Cr 3.5 Cr 200 Cr per month, and we want a strong Sales Performance Coach to accelerate the quality, confidence, and performance of our sales team.

This role is mission-critical to building the next generation of high-performing sales reps.

Role Overview

As a Sales Performance Coach, your job is to train, motivate, and improve new sales hires in their first 3090 days.

You will run:

• Daily coaching sessions
• Product training
• Call breakdown sessions
• Live objection-handling drills
• Performance improvement plans

Your goal:

Reduce attrition

Improve lead-to-payment conversion

Help new joiners hit targets faster

What You Will Do

Onboarding Training (First 7 Days)

• Run structured induction & product sessions
• Train on WhatsApp/SMS/RCS use cases
• Call etiquette, tone, and messaging
• CRM & pitching fundamentals

Performance Coaching (Days 730)

• Daily mock calls
• Role plays (objection handling, closing, follow-up)
• Script training & confidence building
• Identify weak areas early

Skill Deepening (Days 3090)

• Call listening & feedback sessions
• Improving DB calling quality
• Helping reps hit daily averages
• Weekly performance improvement plans

Cross-Team Coordination

• Work closely with Sales Head, TLs & Retention
• Share daily training reports with HR
• Recommend improvements in scripts, quality & process

Skills Needed

Must Have

• Strong communication (English/Hindi)
• High energy + ability to motivate Gen Z
• Experience in inside sales / training
• Good understanding of performance metrics
• Ability to run roleplays & real-time feedback

Good to Have

• Experience in SaaS / CPaaS / EdTech sales
• Experience in telecalling coaching
• Understanding of WhatsApp Business API

Who Will Succeed in This Role

• You love coaching people
• You enjoy helping sales reps win
• You are patient but demanding
• You can build confidence in juniors
• You can run high-energy training daily
• You focus on outcomes, not PPTs

Success Metrics

Your performance will be measured by:

• Faster ramp-up of new joiners
• Improvement of L P conversion
• Reduction in 0-sale reps
• Quality of calls & scripting
• Weekly performance improvement