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Sales Officer - DST

AU Talent Hub

0 - 0 years

Ludhiana

Posted: 13/09/2025

Getting a referral is 5x more effective than applying directly

Job Description

Group Company: AU Small Finance Bank Limited

Designation: Sales Officer - DST

Office Location:

Position description: Acquire new credit card customers through field sales, corporate tie-ups, and lead generation. Conduct cold calls, roadshows, and canopy activities to pitch credit card offerings.

Primary Responsibilities:

  • 1. Achieve assigned sales targets consistently. 2. Understand customer needs and meet monthly sales goals. 3. Actively engage in field sales to acquire new customers. 4. Identify new business opportunities to meet sales targets. 5. Conduct cold calling and lead generation activities. 6. Provide first-level after-sales support. 7. Maintain accurate client data and attend reviews as required.

Additional Responsibilities:

  • NA

Reporting Team

  • Reporting Designation:
  • Reporting Department:

Educational qualifications preferred


  • Category:
  • Field specialization:
  • Degree:
  • Academic score:
  • Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

  • Industry: BFSI/Banking Industry
  • Role: Executive/Officer
  • Years of experience: 1 to 2

Key Performance Indicators: Sales Target Achievement, Customer Acquisition Rate, Lead Conversion Rate, New Business Identification, Cold Calling and Lead Generation Count, First-Level After-Sales Support Quality, Client Data Accuracy, Monthly Sales Review Compliance, Customer Retention Rate

Required Competencies: 1. Strong analytical and problem-solving skills 2. Excellent written and verbal communication 3. Effective people management and team leadership 4. Attention to detail and ability to identify early warning signals 5.Hardworking, detail-oriented, and focused on integrity 6. Growth-driven with industry awareness 7. Customer-focused with a commitment to teamwork 8. Ability to nurture talent and foster development

Required Knowledge: 1. Knowledge of credit card products and features. 2. Understanding of KYC and compliance. 3. Sales techniques and lead generation skills. 4. Awareness of market trends and competitors. 5. Strong communication and negotiation skills.

Required Skills: 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken 2. Relationship Management - Client-Centric Approach, respectful 3. Business tact & Negotiations - resolving Conflict

Required abilities

  • Physical: 1. Physical fitness 2. Mental agility 3. Ability to do extensive work 4. Ability to handle work pressure and demanding clients
  • Other: NA

Work Environment Details: 90% - Field, 10% - Office

Specific requirements

  • Travel: High
  • Vehicle: 2-wheeler
  • Work Permit: NA

Other details

  • Pay Rate: NA
  • Contract Types: Permanent
  • Time Constraints: Flexibile workhours as per business requirement
  • Union Affiliation:

About Company

AU Talent Hub is the talent acquisition arm of AU Small Finance Bank. It supports the bank’s rapid expansion by sourcing, evaluating, and onboarding candidates across levels. The focus is on building a skilled and culturally aligned workforce.

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