Sales Manager (Ready Mix Concrete)

Job Purpose

Maximize sales, realization and collection for the cluster by procuring orders, enhancing customer base and implementing sales promotion & CRM activities

Job Context & Major Challenges

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Key Result Areas

Business Development

Perform lost order analysis and analysis of new customers in the cluster

Develop a priority list of market opportunities to explore in their respective market

Develop competitive proposals and presentations for potential/ prospective clients and high priority target (Retail & Medium) customers

Interact with customers and local officials of competitors to collect information regarding prices, incentives, discounts etc.

Customer Management

Visit site frequently to meet the concerned site incharge, project managers, influencers and various agencies during project planning & execution and build rapport to execute a smooth flow of operation

Order Planning & Scheduling

Provide new customer details to the CSD and help in creating SAP customer code and entering customer details in SAP prior to first dispatch

Payment Receivables

Ensure receivables of all outstanding payments / defaulter cases of cheque bouncing or any legal matters

Ensure timely delivery of invoices & credit/debit notes

Monitor Daily customer wise sales and collection data and ensure timely collections

Monitor outstanding payments regularly to identify critical customers and hence strategize receivable collection

Product Rate

Ensure closure of sales targets (as per role specific KPIs and targets) within the price range specified in the SOP