Sales Manager for imported Food Products

Job Description Sales Manager for Imported Food Products

Purpose of the Role

To develop and manage sales of imported food products (sugar, rice, oil, etc.) in West

Africa, with a strong focus on expanding into Niger and Nigeria.

Key Responsibilities

-Business Development

-Identify and prospect new clients (wholesalers, distributors, retailers).

-Negotiate and close sales contracts.

-Ensure proper follow-up of orders and deliveries.

Market Management

-Analyze market trends in Benin, Niger, and Nigeria.

-Define strategies for market penetration and growth.

-Maintain active competitive intelligence.

Client Relationship

-Build and maintain strong relationships with commercial partners.

-Provide excellent after-sales service.

Reporting & Strategy

-Prepare regular sales reports and forecasts.

-Recommend corrective actions to achieve targets.

Candidate Profile

-Education: Bachelors degree or higher in Business, Marketing, Management, or

related field.

-Experience: Minimum 5 years in sales of food products or FMCG (Fast-Moving

Consumer Goods).

Skills:

-Strong knowledge of the Beninese, Nigerien, and Nigerian markets.

-Excellent negotiation and communication skills.

-Ability to work independently and achieve ambitious goals.

-Fluency in French and English (Hausa is an asset).

Location

Position based in Benin, with frequent travel to Niger and Nigeria.