Sales Manager - E-Rickshaw Swapping Business

Location: Jaipur (with extensive field presence)

Department: ERickshaw Business

Company: Yuma Energy

Role Overview

The Sales Manager ERickshaw Business will lead demand generation, field sales execution, and channel expansion for Yumas batteryswapping network. This role demands strong leadership, negotiation skills, and a deep understanding of the erickshaw ecosystem, including competitive dynamics and customer behavior.

Key Responsibilities

1. Demand Generation & Offline Campaigns

- Develop, execute, and measure innovative, resultsoriented demand programs and offline marketing initiatives.

- Run targeted outreach activities to drive awareness and adoption of Yumas batteryswapping solutions.

2. Field Team Management

- Manage and motivate a team of field executives responsible for lead generation and onground activations.

- Track performance metrics and ensure consistent achievement of lead, funnel, and onboarding targets.

3. Customer Engagement & Communication

- Communicate value propositions, pricing, and offers to erickshaw drivers and communities with clarity and impact.

- Demonstrate excellent oral and written communication.

4. Sales Funnel Ownership & Revenue Delivery

- Build a strong, scalable sales funnel to onboard new users.

- Drive lead nurturing and conversion to ensure onboarding and revenue goals are met.

5. Negotiation & Relationship Management

- Lead negotiations with external stakeholders, channel partners, fleet owners, and local stakeholders to ensure favourable outcomes for Yuma.

- Develop trust-based relationships that support long-term adoption and retention.

6. Market Understanding & Competitive Analysis

- Continuously study market trends, customer behavior, and erickshaw ecosystem dynamics.

- Monitor competitive activities, pricing, offers, and positioning; leverage insights to strengthen Yumas market presence.

- Provide timely feedback to leadership for product and strategy refinement.

7. CrossFunctional Collaboration

- Work closely with internal teams to design programs that enhance the marketing database and sales pipeline.

- Share field insights to improve product offerings and operational processes.

8. Channel Partner & Franchise Expansion

- Identify, onboard, and nurture channel partners to expand the Yuma franchise model across new geographies.

- Clearly articulate the business value and benefits of partnering with Yuma.

Requirements

- 28 years of experience in lead generation, offline marketing campaigns, field sales management, or related domains.

- Strong project management skills, with the ability to manage multiple priorities under tight deadlines with exceptional attention to detail.

- Demonstrated negotiation skills and ability to influence diverse stakeholders.

- Strong analytical mindset with the ability to understand markets and competitors.

- Willingness to work from field and office locations as needed.

- Proficiency in Microsoft Word and Excel is essential.

- Excellent communication, interpersonal, and leadership skills.