Sales Lead

Job Description: Sales Lead

1. RoleOverview

The Sales Head will lead the overall revenue growth, sales expansion, distribution development, product strategy alignment, and operational excellence. This role requires a strong commercial mindset, cross-functional coordination, exceptional planning abilities, and the drive to scale NGA into a high-performing, multi-channel premium brand in India and globally.

Key Responsibilities:

1. Revenue Growth & Sales Targets

• Own the annual and quarterly Revenue Targets and drive consistent sales growth.
• Build and execute a clear sales plan to meet and exceed revenue goals.
• Track daily/weekly/monthly performance and take corrective actions proactively.

2. Business Development

• Liaise with and monitor all NGA distribution channels.
• Constantly identify and onboardnew sales channels, partners, boutiques, and pop-ups to achieve growth targets.
• Ensure strong brand visibility and premium representation acrossstandalone pop-ups in Tier 1 & Tier 2 cities .
• Build strong relationships with store owners, partners, and retail stakeholders.

3. Product Strategy & Collection Planning

• Lead the creation of theRange Plan for each collection in alignment with brand vision.
• Determineproduction quantities based on distribution potential, sales projections, and inventory planning.
• Buildproduct stories, themes, and collection narratives to support marketing & sales.
• Oversee Graphics & Website teams to ensure Social Media, Website & Ad strategy aligns with product strategy.
• Ensuretimely uploading of collection images and proper product representation on the NGA website.

4. Sales Strategy & MBO (Multi-Brand Outlet) Management

• Ensureconsistent product representation through updated Rack Images, Line Sheets, and display guidance.
• Implement systematicstock rotation , track inventory aging, and recommend liquidation strategies.
• Setstore-wise sales targets , develop store-level strategies, and ensure execution.
• Maintain smoothorder flow and fulfilment across all channels.
• Ensure all MBOs providetimely sales reports and reconcile discrepancies.
• Conduct monthly store visits or virtual touch-bases with store teams and owners.
• Oversee stock reconciliation and resolve discrepancies promptly.
• Drivetimely stock liquidation to maintain healthy inventory turnover.

5. Stock Management

• Oversee overallinventory health, stock replenishment, and reorder planning.
• Ensure accurate stock levels across warehouse, stores & pop-up locations.
• Lead liquidation of aged stock with planned timelines.

Key Skills & Competencies

• Strong revenue ownership and analytical thinking
• Deep experience in Retail / Fashion / D2C / Premium Brand management
• Exceptional communication & negotiation skills
• Solid understanding of product, merchandising & consumer insights
• Ability to multitask across sales, product, operations & events
• Leadership capability to manage cross-functional teams
• Attention to detail with strong planning and execution discipline

Qualifications

• 4-5 years of experience in Sales / Business Development / Fashion Retail / D2C
• Proven track record of driving sales growth in a retail brand
• Bachelors degree in Business, Fashion Management, Marketing or related field (MBA preferred)