Sales Executive

Mrs Kaurs Bakery & Caf is a legacy premium bakery brand founded in 2006, known for introducing Indias first soft cookie and for its handcrafted desserts, artisan breads, and caf experiences.

With multiple outlets and a central production kitchen, we serve both individual customers and institutional clients through customized dessert solutions, corporate gifting, and event catering.

Job Summary

We are seeking a proactive, relationship-driven B2B & Institutional Sales Manager to lead and grow our corporate, gifting, and event-based sales.

This role will focus on acquiring and managing key accounts for:

• Corporate gifting
• Wedding & celebration gift boxes
• Milestone events
• Corporate & private catering
• Bulk dessert orders
• Festival hampers

You will be responsible for building long-term partnerships and converting opportunities.

Location: Gurgaon (frequent travel within Delhi NCR)

Work Week: 6 days (with 1 day WFH)

Timings: 10am to 6pm

Key Responsibilities

1. Business Development & Lead Generation

• Identify and onboard corporate clients, HR teams, event planners, wedding planners, hospitals, real estate firms, and gifting agencies.
• Build a strong pipeline of B2B and institutional leads.
• Actively network through industry events, exhibitions, and referrals.

2. Account Management

• Maintain and grow relationships with existing clients.
• Understand client cycles (festivals, anniversaries, launches).
• Ensure repeat and bulk orders.
• Act as the primary point of contact for key accounts.

3. Proposal & Deal Closure

• Prepare customized proposals and quotations.
• Coordinate internally for feasibility and pricing.
• Negotiate within approved margins.
• Close deals and secure advances.

4. Product & Customization Coordination

• Work closely with the Central Desk and Base Kitchen on: Custom packaging, Branding requirements, Delivery timelines, and Special requests
• Translate client requirements into actionable briefs.

5. Sales Planning & Targets

• Set and achieve monthly and quarterly B2B revenue targets.
• Develop seasonal sales strategies (Diwali, weddings, corporate cycles).
• Track pipeline and conversion ratios.

6. Market Intelligence

• Track competitor offerings and pricing.
• Identify emerging gifting and event trends.
• Share insights with management for product development.

7. Reporting & Documentation

• Maintain CRM / lead tracker.
• Submit weekly sales reports.
• Track order status and collections.
• Ensure proper invoicing and compliance.

Skills and Qualifications

• 36 years experience in B2B sales, corporate sales, hospitality sales, gifting, or events.
• Proven track record in closing institutional accounts.
• Strong negotiation and presentation skills.
• Excellent verbal and written communication.
• Comfortable with Excel, CRM, and proposal tools.
• Ability to work independently and manage pipelines.

What We Offer

• Opportunity to build and lead a high-growth B2B vertical.
• Direct exposure to founder-led strategy.
• High ownership role.
• Competitive fixed + incentive structure.
• Long-term leadership opportunities.