Sales Executive - Modern Trade

Job Description: Sales Executive Modern Trade

Department: Sales Modern Trade

Industry: Beauty, Personal Care, FMCG

Employment Type: Full-Time

Location: Delhi NCR

Experience: Minimum 2+ Years (Mandatory)

Salary: 35,000 per month + performance-based incentives

Reporting To: Manager Sales & Marketing

Note: This role is strictly focused on Modern Trade channels .

Candidates with primary experience in distributor-led general trade sales will not be preferred .

Job Summary

We are looking for a Sales Executive Modern Trade to drive sell-out, in-store execution, and brand visibility across modern trade retail formats such as Nykaa, Shoppers Stop, Reliance Retail, Health & Glow, Spencers, Modern Bazaar , etc.

The role requires hands-on store-level execution , close coordination with Beauty Advisors / Promoters , and strong ownership of sales performance, visibility, and stock availability within modern trade outlets.

Key Responsibilities

1. Modern Trade Store Management

• Handle assigned modern trade outlets only (no distributor or GT sales responsibility).
• Ensure product availability, correct assortment, planogram compliance , and shelf standards.
• Conduct regular store visits and execution audits .

2. Sales & Target Achievement

• Drive secondary sales (sell-out) from modern trade stores.
• Track daily, weekly, and monthly sales against targets.
• Support execution of in-store promotions, offers, and campaigns to improve conversion.

3. Beauty Advisor / Promoter Coordination

• Coordinate with Beauty Advisors / Promoters deployed at stores.
• Ensure attendance, grooming standards, product knowledge, and sales focus .
• Provide on-ground support during brand days, demos, and activations .

4. Customer Engagement & Product Demonstration

• Support and monitor product demonstrations, trials, and consultations .
• Ensure a high standard of customer experience and brand representation .

5. Stock & Inventory Management

• Monitor store-level stock , minimum stock levels, and replenishment needs.
• Coordinate with internal teams for timely replenishment and stock movement .
• Track and report damaged, expired, or slow-moving inventory .

6. Visibility & In-store Execution

• Ensure execution of in-store branding, fixtures, testers, gondolas, and promotional displays .
• Support new product launches and seasonal campaigns at store level.

7. Reporting & Market Feedback

• Submit daily sales reports, store visit reports, and audit observations .
• Share competitor activity, pricing, schemes, and market feedback with the team.

Key Skills & Competencies

• Hands-on experience in Modern Trade retail execution
• Exposure to beauty / personal care / FMCG categories
• Ability to manage and motivate Beauty Advisors / Promoters
• Strong communication and interpersonal skills
• Understanding of planograms, shelf execution, and store audits
• Basic proficiency in MS Excel and reporting formats

Clear Preference

• Modern Trade experience is mandatory
• Distributor / General Tradeonly profiles will not be preferred

Education

• Graduate in any discipline (mandatory)
• Beauty, cosmetology, or retail-related training will be an added advantage

KPIs

• Sales target achievement
• Store execution & visibility score
• Stock availability & replenishment accuracy
• Promoter productivity and compliance
• Quality and timeliness of reporting