Key Responsibilities

1. Sales & Target Achievement

Achieve monthly and quarterly sales targets for assigned territories and product categories.

Execute sales plans and ensure product availability in all designated outlets.

Develop and maintain strong relationships with key customers and channel partners.

2. Distributor (WD) Coordination

Work closely with distributors to ensure timely secondary billing and stock replenishment.

Collect weekly sales and stock data from distributors and share accurate reports with the Sales Manager.

Assist in the preparation of debit/credit notes and coordinate with finance for payment reconciliation.

3. Market Execution & Visibility

Ensure in-store visibility as per company standards, including proper display and planogram implementation.

Coordinate with marketing and trade teams for installation of visibility elements like wobblers, danglers, and shelf strips.

Regularly audit stores to ensure product placement and visibility compliance.

4. Data Reporting & Analysis

Update and maintain sales data on a daily basis through SFA (Sales Force Automation) system.

Analyze primary and secondary sales data to identify issues and share field insights with the manager.

Ensure data accuracy and timely submission of reports.

5. New Product Launch Support

Support the launch of new products by ensuring placement and sampling execution in the market.

Monitor initial offtake, track customer response, and provide feedback to the team.

6. Supply Chain Coordination

Coordinate with distributors and supply chain teams to ensure product availability.

Assist in resolving delivery or billing issues faced by distributors or customers.

7. Team Collaboration

Work closely with the Sales Manager and marketing teams to achieve business objectives.

Share market feedback, competitor updates, and suggestions for improvement.

Key Skills & Competencies

Proficiency in MS Excel (VLOOKUP, Pivot Tables, basic reporting)

Basic understanding of SFA (Sales Force Automation) tools

Strong communication and coordination skills

Knowledge of FMCG sales operations Modern Trade, Regional Modern Trade, and General Trade

Ability to manage distributor relationships effectively

Good analytical, reporting, and follow-up skills

Result-oriented mindset and ability to work under pressure

Qualifications & Experience

Graduate in Business, Marketing, or related field

24 years of experience in FMCG Sales

Experience in Modern Trade or Regional Modern Trade preferred

Basic knowledge of distributor management and sales reporting tools

Sales Executive- GT and MT