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Sales Development Representative(Immediate Joiner)

HOVO DIGITAL - Digital Marketing Agency

2 - 5 years

Delhi

Posted: 30/12/2025

Getting a referral is 5x more effective than applying directly

Job Description

Role Summary

As an SDR, you will be responsible for prospecting, outreach, and appointment setting . Your goal is to generate qualified leads and schedule discovery calls with decision makers (Founders, CMOs, Marketing Heads) for our digital marketing services.

This is not a closing role your core KPI is qualified meetings booked and pipeline created .

Key ResponsibilitiesLead Generation & Prospecting
  • Identify target businesses (SMEs, D2C, Real Estate, Education, Healthcare, etc.) using tools like LinkedIn, Apollo, Clutch, Google, Instagram, and databases
  • Build and maintain a daily prospecting list
Outreach & Follow-ups
  • Run outbound campaigns via LinkedIn, email, WhatsApp, and cold calling
  • Write short personalized messages to start conversations
  • Follow up consistently and move prospects to a booked meeting
Qualification & Meeting Booking
  • Qualify inbound/outbound leads (budget, need, authority, timeline)
  • Book discovery calls with the founder/sales lead
  • Maintain pipeline hygiene in CRM (HubSpot/Zoho/Sheets)
Reporting & Coordination
  • Daily reporting on outreach volume, replies, meetings booked, and quality
  • Coordinate with marketing/team for content or case studies needed in outreach
KPIs (What Success Looks Like)
  • Daily: 50100 outreach touches (messages/emails/calls)
  • Weekly: 815 qualified meetings booked (depending on segment)
  • Reply rate improvement + lead list quality
  • Accurate CRM updates and follow-up discipline
Required Skills & Qualifications
  • Strong spoken + written English/Hinglish communication
  • Comfortable with cold outreach & follow-ups
  • Confident on calls and objection handling
  • Ability to research and personalize messages quickly
  • Basic understanding of digital marketing services is a plus
  • Experience with LinkedIn outreach/CRM is a bonus (not mandatory)
Tools Youll Use
  • LinkedIn Sales Navigator (optional)
  • Google Sheets/Excel
  • CRM (HubSpot/Zoho or similar)
  • WhatsApp Business + Email(optional)
  • Apollo/Lusha (optional)

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