KEY RESPONSIBITILES:

To drive revenue generation for the company from government and PSU advertising clients
Connect with necessary clients via sales calls
Prepare client proposals & presentations
Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings
Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
Maintain strong relationships with clients and agencies
Conduct competition mapping and monitor on frequent basis
Understand in detail about client spends at a brand level and then develop Go to Market approach
To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
Provide written brief to programming for the spot / commercial based on inputs from client / agency
Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
Ensure the pricing is maintained as per stipulated target
Work to bring the core brand creative to life by designing multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment

SKILLS & PERSONAL ATTRIBUTES:

Sales Account Manager