Sales & Marketing Lead - Nutraceuticals

Role Purpose

SRK PureMed is launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels.

This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.

Reporting Structure

• The role incumbent will report to Founder of the company

Key Responsibilities

Strategy & Business Leadership

• Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.
• Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, womens health, mens health, cognitive health, vitamins & minerals, and muscle recovery.
• Define go-to-market (GTM) strategy for D2C and the trade channel.

Product Launch & Category Management

• Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.
• Own packaging development, claims, content, and compliance.
• Manage product lifecycle planning & New product development pipeline
• Define pricing, margins, and channel P&L.

D2C & Online Growth:

• Lead launch of D2C website including UI/UX, content, and funnel optimization.
• Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.
• Create a strong brand identity and narrative for the nutraceutical line.
• Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.
• Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.
• Build processes for customer service, reviews, ORM, and logistics.

Marketing & Brand Building

• Own the brand P&L and marketing budget.
• Develop 360 campaigns, including digital, content, influencer, and community-driven campaigns.
• Build relationships with wellness influencers, creators, doctors, and nutritionists.
• Drive consumer education strategy

Trade Channel Integration

• Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.
• Set trade pricing, margins, launch schemes, and channel marketing activities.
• Support the pharma trade sales team with product training, collateral, and brand positioning.
• Create visibility through in-store branding, POP/POS, promotion kits, etc.

Team Building & Collaboration

• Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.
• Collaborate deeply with internal teams for end-to-end execution.

Required Experience & Qualifications

5+ years experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.

Hands-on experience in D2C marketing and digital growth.

Experience in launching or managing nutraceutical/health supplements.

Strong knowledge of performance marketing, analytics, and funnel metrics.

Exposure to both D2C and trade/retail channels.

Experience in startup or early-stage business environments.

Key Competencies

Strong business acumen and P&L mindset.

Excellent knowledge of digital marketing tools

Strong communication, branding, and storytelling ability.

Entrepreneurial mindset: ability scale from zero.

Ability to partner cross-functional teams and external agencies.