Rural Marketing Manager

Location: Mumbai (with travel across Maharashtra)

About Bharat Intelligence

Bharat Intelligence is building Indias first AI-powered Rural Labour Operating System organising 14 crore agricultural labourers into a structured, skilled and dignified workforce. Our mission is to become Maharashtras labour grid for agriculture, ensuring farmers get timely, high-quality labour and workers receive stable, predictable incomes.

We are growing rapidly across Maharashtras horticulture belts and are looking for a Marketing Manager to lead our full-funnel growth engine across both farmers (demand) and labour (supply).

This role owns the end-to-end demand generation charter for our labour marketplace. You will design and execute Bharat Intelligences full omni-channel acquisition strategy across digital, WhatsApp, video, rural on-ground channels and partnerships while also shaping our brand narrative across Maharashtra.

This role requires someone who can blend creativity with analytical rigour, understands rural behaviour, and is comfortable spending time on the ground. You will work directly with the CEO and cross-functional teams to build a predictable pipeline of farmer bookings and labour onboarding.

Develop and manage a holistic growth strategy to acquire both farmers and labourers. This includes WhatsApp outreach, YouTube and short-form video, Meta and Google advertising, rural activations, missed-call funnels, voice campaigns and village-level engagements.

Plan thematic and seasonal campaigns aligned with the agriculture calendar. Produce high-quality content in Marathi, manage creatives, build funnels, set up campaigns and convert leads to active users.

Own all growth metrics. Build dashboards, analyse campaign data, monitor CAC, conversion rates and retention. Run structured A/B tests and continuously optimise channels.

Work closely with ground teams to execute offline strategies: village meetings, poster campaigns, partnerships with CSC operators, mandis, sarpanch networks and targeted outreach in tribal and agricultural clusters.

Develop farmer-friendly and labour-friendly content that builds trust. Create videos, scripts, case studies, reels, WhatsApp flows and simple explainers that communicate our services clearly in Marathi.

Partner with Operations, Sourcing, Product and Leadership to understand demand cycles, identify high-opportunity clusters and align marketing strategy with field execution.

• 36 years of experience in marketing, growth or demand generation
• Strong command of Marathi (speaking + writing)
• Experience executing digital marketing campaigns across WhatsApp
• Comfortable with rural customer segments and Indias vernacular audiences
• Strong analytical skills with experience building dashboards and interpreting data
• Ability to write and create content independently
• Willingness to travel 2030% of the time to rural districts

• Experience in agritech, gig-economy, blue-collar or marketplace companies
• Familiarity with WhatsApp automation, voice AI or call-centre-driven funnels
• Exposure to rural fieldwork, community outreach or social behaviour insights
• Video-first content creation skills (shooting/editing on phone is a plus)

• The opportunity to build Maharashtras first agricultural labour demand engine
• High ownership, direct collaboration with the CEO and CTO
• A fast-growing environment with the ability to scale into a Head of Marketing role
• Meaningful impact on thousands of farmers and labourers across the state

Email your CV and work samples to

Subject: Application Marketing Manager