Revenue Lead – Cross Sell

About Cult:

Curefit Healthcare Pvt Ltd, founded in 2016, is Indias largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The companys vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary:

Were hiring a Revenue Lead Cross-sell to unlock the full potential of our fitness products business by driving deeper penetration, awareness, and consideration among Cult.fits gym user base.

This is a strategic and execution-focused role at the intersection of commerce, brand, and consumer behavior. You will define the end-state vision for product cross-sell, craft the roadmap, and lead execution across multiple touchpointsgyms, app, CRM, and performance marketing. Youll also play a key role in shaping the brand communication strategy for our product categories and building targeted awareness campaigns.

Youll lead a lean team, collaborate cross-functionally across operations, marketing, and product, and bring a strong data-first mindset to track performance, optimize levers, and guide decision-making.

Key Responsibilities:

Own the Strategy- Define the long-term vision for product penetration and category growth among gym users. Build a clear, phased roadmap to drive first-time purchase and repeat sales.

Drive Growth- Lead execution across Cult.fits ecosystem: fitness centers, app, CRM, and paid channels. Design cross- channel campaigns that drive discovery, acquisition, and engagement. Track performance metrics and iterate based on what works.

Build Awareness & Brand Consideration- Design and deploy targeted campaigns to improve category awareness and brand salience within the gym user base. Partner with brand marketing to align messaging across digital and physical touchpoints. Develop a POV on communication strategy across product categories and audiences.

Deepen Customer Understanding- Segment the user base to identify high-opportunity cohorts and behavior patterns. Identify moments in the fitness journey when users are most likely to engage with products. Build tailored journeys that nurture intent and drive conversions.

Collaborate & Influence- Work with Gym Operations to activate physical spaces and train teams for in-gym discovery. Partner with Category Managers on pricing, assortment, and inventory planning. Align with Product and Tech teams to build seamless journeys within the app.

Lead the Team- Manage and mentor a team of 24 cross-sell and growth specialists. Create clarity, accountability, and high performance across workstreams.

Qualifications and Skills:

610 years of experience in growth, business, or category roles in a consumer-facing business.

Exposure to customer acquisition and cross-sell problems at scale.

Strong grasp of performance marketing, CRM, and BTL activations.

Experience in brand communication, awareness campaigns, and messaging strategy.

Highly data-oriented with experience in campaign analytics, funnel tracking, and performance dashboards.

Strong cross-functional leadership and stakeholder management capabilities.

Excellent communication skillsboth written and verbal.