Retention & Subscription Growth Manager | D2C FoodTech | 3 to 5 yrs | Navi Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialise in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle360

About Our Client:

A tech-driven platform that bridges local farmers with urban consumers, delivering fresh, traceable produce and staples directly to their doors.

It combines sustainable agriculture with a direct-to-consumer retail model through both online and offline channels.

Key Responsibilities:

1. Retention & Reactivation Growth

• Execute retention and reactivation campaigns across Push Notifications, In-App Messaging, Email, and other digital channels.
• Design gamified and incentive-based programs with clear objectives, positioning, CTAs, and measurable outcomes.
• Build and manage user cohorts based on behavioral events, attributes, and surrogate metrics.
• Create personalized communication journeys using automation tools like CleverTap (or similar platforms).
• Plan and maintain a structured monthly marketing calendar aligned with sales events and business priorities.
• Design targeted offer constructs (coupons, cashbacks, bundles) for different customer segments.
• Monitor, measure, and optimize campaign performance to improve repeat rate, frequency, and ROI.

2. Subscription Business Ownership

• Conceptualize and launch subscription offers, bundles, and loyalty programs.
• Develop differentiated subscription strategies based on customer behavior, competitive landscape, and market insights.
• Drive subscriber acquisition, engagement, retention, and upsell initiatives.
• Collaborate with marketing for impactful subscriber-focused communication, creatives, and campaign narratives.
• Execute subscription campaigns across digital and offline channels.
• Work closely with operations and product teams to ensure seamless execution and customer experience.

3. Analytics & Optimization

• Analyze user behavior, funnel metrics, and cohort performance to identify growth opportunities.
• Conduct A/B testing and continuous experimentation to improve conversion and engagement rates.
• Work closely with the Analytics team to derive actionable insights and measure campaign effectiveness.
• Track key KPIs including retention rate, repeat rate, churn rate, subscription conversion, and LTV.

4. Cross-Functional Collaboration

• Ensure all communication aligns with brand guidelines and messaging standards.
• Partner with marketing, analytics, product, and operations teams to execute initiatives efficiently.
• Leverage user research, feedback, and market trends to continuously improve growth strategies.

Requirements:

• 35 years of experience in retention marketing, growth marketing, lifecycle marketing, or subscription-led businesses.
• Strong understanding of user segmentation, cohort analysis, and behavioral marketing.
• Hands-on experience with engagement automation tools such as CleverTap, MoEngage, WebEngage, or similar platforms.
• Proficiency in Excel (or similar tools) for analysis and reporting.
• Strong analytical mindset with ability to interpret data and translate insights into action.
• Experience in offer design, campaign execution, and performance optimization.
• Knowledge of A/B testing and experimentation frameworks.
• Excellent communication and collaboration skills.
• Highly organized, disciplined, and execution-focused.
• Customer-first mindset with a proactive and creative approach to growth.