Retention Specialist

We are looking for an Assistant Manager Retention who will own and execute retention and lifecycle marketing strategies across the customer journey. The role involves designing and optimizing multi-channel campaigns (push, in-app, email, SMS, WhatsApp), building automated user journeys using tools like MoEngage, and leveraging behavioral insights to improve engagement, repeat usage, and customer lifetime value.

Roles & Responsible

• Own and execute the retention marketing strategy across the customer lifecycle (onboarding, engagement, reactivation, churn prevention).
• Design, launch, and optimize multi-channel campaigns including push notifications, in-app messages, email, SMS, and WhatsApp.
• Use MoEngage (or similar tools) to build user cohorts, journeys, and automation flows.
• Analyze user behavior and funnel data to identify drop-offs, opportunities, and growth levers.
• Drive improvements in key metrics such as retention rate, repeat usage, engagement, and LTV.
• Collaborate closely with Product, Growth, Analytics, and Design teams to align retention initiatives with business goals.
• Plan and run A/B tests to continuously optimize messaging, timing, and user experience.
• Create dashboards and reports to track performance and share insights with stakeholders.
• Stay updated with industry best practices, trends, and innovations in retention and lifecycle marketing.

Skills

• Minimum 2 years of experience in retention marketing, lifecycle marketing, or CRM marketing.
• Hands-on experience with tools like MoEngage, WebEngage, CleverTap etc.
• Strong understanding of user segmentation, cohort analysis, and behavioral analytics.
• Strategic thinker with the ability to translate insights into actionable campaigns.
• Experience running data-driven experiments and interpreting results.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, growth-oriented environment.