Retention Marketing Specialist

Job Title: Retention Marketing Specialist

Location: Chennai, Tamilnadu (On-Site)

Company: SpareVillage

Experience Level: 1.5-2+ years in retention or similar marketing roles

About SpareVillage

SpareVillage is a B2B multi-vendor e-commerce marketplace specializing in MRO (Maintenance, Repair, and Operations) supplies, industrial spare parts, and machinery for MSMEs. Founded in 2020 and headquartered in Delhi (with presence in Bengaluru, Chennai), SpareVillage connects MSMEs with verified vendors to simplify procurement, reduce downtime, and cut costs through fast delivery (often within 24 hours). It serves over 1,500 industries across 20,000+ PIN codes, sourcing 5,000+ orders monthly from 1,000+ vendors.

We are a fast-growing startup seeking a skilled Retention Marketing Specialist to boost customer loyalty and repeat business through targeted WhatsApp and email campaigns.

Key Responsibilities

Design, execute, and optimize WhatsApp campaigns (broadcasts, abandoned cart reminders, re-engagement flows) using tools like WATI, Interakt, or WhatsApp Business API to drive repeat orders from customers.

Build and manage email marketing strategies, including newsletters, win-back sequences, and personalized offers via platforms like Klaviyo, Mailchimp, or Zoho Campaigns.

Segment audiences based on purchase history, behavior, and industry needs; A/B test content for higher open/click rates and retention metrics (e.g., repeat purchase rate, churn reduction).

Analyze performance using metrics like open rates, CTR, ROE, and LTV; report insights to refine strategies for industrial buyers.

Collaborate with sales and product teams to create timely promotions, loyalty programs, and vernacular content for Tier 2/3 audiences.

Ensure compliance with WhatsApp Commerce Policy, DND regulations, and email best practices (CAN-SPAM, CASL equivalents in India).

Experiment with automation flows to nurture leads into loyal customers and reduce churn.

Qualifications

Bachelor's in Marketing, Business, Communications, or related field.

1.5-2+ years of hands-on experience in retention marketing, with strong focus on WhatsApp and/or email channels, preferably in e-commerce or D2C.

Proven results in improving retention (e.g., 20%+ uplift in repeat orders or reduced churn).

Proficiency in WhatsApp/email tools, automation platforms, and analytics.

Analytical mindset with excellent copywriting skills; comfortable with data-driven experimentation.

Passion for customer-centric marketing; familiarity with Indian consumer behavior is a plus.

Bonus: Experience with conversational commerce or SMS integration.