Retention Marketing Manager

About the Role

This is not a campaign manager role .

This is a build, own, and scale role.

As Retention Manager at The Sleep Company, you will own revenue from retention channels end-to-end . From nurturing cold and warm leads to driving store visits, conversions, repeat purchases, and LTV the number is yours .

You will build the entire retention engine from scratch : strategy, data framework, automations, experimentation, team, and culture. If something breaks in the funnel, you fix it. If revenue doesnt move, you figure out why.

What Youll Own

End-to-End Retention Revenue

• Own the entire retention funnel across Email, WhatsApp, SMS, and CRM touchpoints.
• Nurture leads aggressively but intelligently to drive store walk-ins, conversions, repeat purchases, and revenue .
• Be directly accountable for CTR, click-through revenue, conversion rate, delivery rate, and ROI .

Execution at Scale

• Execute high-velocity campaigns for BAU, launches, promos, regional pushes, and ad-hoc leadership asks .
• Spot execution gaps before they impact numbers and fix them fast.
• Ruthlessly prioritize what moves revenue cut noise, double down on winners.

Automations & Always-On Growth

• Build always-on journeys and lifecycle automations that print revenue even when campaigns arent running.
• Optimize lead nurturing, drop-offs, post-purchase, reactivation, and loyalty flows.

Data, Experiments & Truth

• Build the retention data framework from zero . This includes dashboards, metrics, attribution logic, and reporting.
• Run continuous A/B experiments on messaging, offers, timing, cadence, and regional behavior.
• Call out whats not working with data, no vanity metrics, no opinions without proof.

Brand, CX & Communication Playbook

• Define how The Sleep Company talks to customers across lifecycle stages and regions.
• Balance sales with empathy. Push when it converts, pull back when it hurts CX.
• Build a living communication playbook and update it relentlessly.

Budget, ROI & Cost Control

• Own the retention budget like its your own money .
• Track cost per click, cost per conversion, and revenue per campaign.
• Deliver ROI

Insights, Surveys & Stakeholders

• Run customer surveys and turn feedback into clear, actionable insights .
• Support new product launches and high-priority business requests without breaking the core engine.

Leadership & Culture

• Build and lead a high-ownership retention team .
• Set execution standards, speed, and accountability.
• Create a culture where numbers matter and learning compounds.

Loyalty & Referral Programs

• Own the strategy, launch, and scale of Loyalty and Referral Programs.
• Make loyalty a growth lever, not a discount engine.

Who Should Apply

• Youve built or scaled Retention / CRM / Lifecycle Marketing in a fast-moving environment.
• Youre hands-on with WebEngage, CleverTap, MoEngage (or similar), but not dependent on tools to think.
• You are obsessed with numbers , funnels, and root-cause analysis (Excel is second nature).
• Youve managed teams and can raise the bar on execution .
• You take extreme ownership, when something fails, you fix it instead of explaining it.
• Youre comfortable with ambiguity, pressure, and moving fast.
• Immediate joiners or short notice candidates will be preferred .

What Success Looks Like in this Role

• Retention becomes a predictable revenue engine , not a support function.
• Automation contributes a meaningful share of monthly revenue.
• Clear playbooks exist for regions, cohorts, and lifecycle stages.
• Leadership reviews focus on decisions and outcomes , not activity.