Retention Marketing Manager

Hiring | Assistant Manager Retention Marketing

Location: Bangalore (Head Office)

Experience: 35 Years

CTC: Up to 10 LPA (Max 11 LPA)

Preferred Industry: Apparel / Retail

We are looking for a dynamic Assistant Manager Retention Marketing to drive customer lifecycle campaigns and build impactful CRM journeys across multiple channels.

Key Responsibilities

Lifecycle Campaign Management

Design, execute & optimize multi-touch CRM journeys across Email, Push, SMS, WhatsApp, RCS & In-app

Launch automated & trigger-based campaigns (Onboarding, Activation, Cross-sell, Winback, Retention)

Collect and analyze campaign data from multiple sources

Personalization & Segmentation

Drive personalization to improve open rates, CTR, conversions & repeat purchases

Continuously A/B test copy, creatives, CTAs, subject lines & timing

Data & Optimization

Monitor KPIs Open Rate, CTR, Conversions, Churn Rate, Repeat Purchase, Uninstalls

Collaborate with BI to build dashboards & analyze performance

Track cohorts & implement churn reduction strategies

Tooling & Automation

Manage CRM platforms like MoEngage, CleverTap, WebEngage or similar

Build automated workflows, templates & dynamic content modules

Ensure clean data integration across CRM, product & analytics tools

Cross-Functional Collaboration

Work closely with Product, Performance, Brand & CX teams

Partner with creative teams for high-performing assets

Align regional communication strategies with local market teams

Requirements

35 years of hands-on experience in CRM / Retention / Lifecycle Marketing

Strong understanding of customer journey mapping

Experience with CRM tools (MoEngage, CleverTap, WebEngage, etc.)

Data-driven mindset with expertise in A/B testing & reporting

Strong segmentation & multichannel campaign management skills

Bachelors degree in Marketing / Business / Communications

Preferred

Ecommerce experience

Exposure to global/multi-region campaigns

Strong project management & creative optimization skills

Passion for building personalized journeys that drive measurable growth

Interested candidates can DM or share their CV

anjuman.aara@unisoninternational.net

WhatsApp: 9319975460

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