Retention Marketing Expert – D2C

About the Role

We are looking for a Retention Marketing Expert to own and scale our customer lifecycle marketing efforts across multiple channels. This role will be responsible for driving repeat purchases, increasing customer lifetime value (LTV), and building strong post-purchase engagement strategies in a fast-growing D2C environment.

You will manage retention across WhatsApp, Email, SMS, loyalty programs, and post-purchase journeys, ensuring a seamless and personalized customer experience.

Key Responsibilities

Own end-to-end customer lifecycle marketing strategy

Build and optimize automation flows including:

• Welcome journeys
• Refill & replenishment reminders
• Win-back campaigns
• Cross-sell & upsell flows
• VIP & loyalty journeys

Drive improvements in repeat purchase rate, retention, and LTV

Segment users using cohort analysis, RFM analysis, and behavioral data

Design and manage loyalty and referral programs

Run A/B tests and experiments on:

• Messaging
• Timing
• Offers
• Channel mix

Track and report on key retention KPIs:

• Retention rate
• Repeat purchase rate
• LTV
• Revenue from lifecycle campaigns
• CAC to LTV ratio

Required Skills & Qualifications

• 36 years of experience in Retention/CRM/Lifecycle Marketing, preferably in D2C
• Strong understanding of customer journey mapping
• Hands-on experience with tools like Klaviyo, WebEngage, MoEngage, CleverTap, HubSpot, or similar
• Experience managing WhatsApp, Email, and SMS automation flows
• Strong analytical skills with experience in cohort and RFM analysis
• Data-driven mindset with experimentation experience
• Ability to translate insights into actionable marketing campaigns

Preferred Qualifications

• Experience in subscription-based or repeat-purchase brands
• Understanding of basic SQL or analytics tools (GA4, Mixpanel, etc.)
• Experience working closely with performance marketing and product teams

What We Offer

• Opportunity to build and own retention strategy in a growing D2C brand
• High ownership and decision-making power
• Collaborative and performance-driven culture
• Competitive compensation

Location: Zirakpur

Department: Growth / Marketing