Retention Marketing Associate

Company Description

Cureskin is a comprehensive service dedicated to helping individuals achieve healthy skin and hair through personalized, scientifically-backed dermatological solutions. Powered by advanced AI technology, Cureskin identifies skin concerns such as acne, pigmentation, and more from a simple photo and creates tailored regimens. Guidance is further enhanced by a team of experienced dermatologists who provide customized care and regular checkups to track progress. This approach allows users to conveniently address their needs from the comfort of their homes, ensuring consistent, healthy results for skin and hair.

Role Description

Were looking for a Retention Marketing Associate to drive repeat purchases, user engagement, and revenue through CRM and lifecycle marketing.You will plan and execute campaigns across Push, WhatsApp, SMS, and Email, analyze performance, and continuously optimize for higher CTR, conversions, and retention. This role is ideal for someone who enjoys combining creativity with data and wants direct impact on revenue.

Key Responsibilities:

• Plan and execute CRM campaigns (Push, WhatsApp, SMS, Email)
• Create A/B test variations (hooks, CTAs, personalization, timing)
• Build and optimize lifecycle journeys (welcome, abandoned cart, reactivation, repeat purchase)
• Monitor CTR, repeat rate, LTV, and revenue contribution
• Segment users based on behavior, cohorts, and engagement
• Analyze campaign performance and propose improvements
• Coordinate with product, design, and performance teams for campaign alignment

Key Skills & Requirements:

• 13 years of experience in retention / CRM / lifecycle marketing
• Hands-on experience with MoEngage / CleverTap / WebEngage (or similar tools)
• Strong understanding of marketing funnels and user behavior
• Comfortable working with dashboards and performance metrics
• Strong short-form copywriting skills
• Experience in D2C / skincare / beauty / consumer brands preferred

What we are looking for:

• Someone who owns numbers, not just execution
• Curious and experimental mindset
• Able to run structured A/B tests and learn from data
• Organized, detail-oriented, and fast executor

Why join us?

• Direct impact on revenue and retention
• High ownership role
• Work in a fast-growing skincare & dermatology-led brand
• Opportunity to build and scale the retention engine