Retention Marketing Analyst

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming womens wellness in India. Starting with our innovative, chemical-free and Indias only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already Indias largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a womans needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities

Must haves:

-Deep-Dive & Root-Cause Analysis Conduct detailed analyses with respect to

customer churn, repurchase rates, revenue and LTV projections, results and P/L view of

experimental campaigns and other initiatives, and other ad-hoc business analytical

requirements

-Insights & Decision Support Work closely with Data Analyst to extract, consolidate, and

interpret data from multiple sources to surface trends, uncover patterns, and highlight key

levers for Retention growth and profitability

-Business Review Management Lead preparation of data for weekly and monthly reviews,

highlight areas that require attention, and share insights to improve the same

-Variance & KPI Tracking Deliver variance analysis vs. revenue and spends targets

Good-to-haves:

-Dashboards & Reporting Build and maintain dashboards, reports, and visualizations that

provide real-time visibility into business performance across channels and product

categories

Qualifications

-CMA / MBA (Finance) / Postgraduate in Finance / or graduate with a strong finance and

business background

-Minimum 2 years of progressive experience in business analytics, business finance, FP&A, or

a similar role, ideally within consumer brands, D2C, FMCG, or high-growth start ups

-Strong understanding of profitability drivers, and key business metrics

-Advanced proficiency in Microsoft Excel/Google Sheets (pivot tables, lookups, complex

formulas); exposure to SQL or BI tools (Power BI, Looker, Tableau) is an advantage

-Analytical and detail-oriented mindset with strong problem-solving abilities

-Excellent communication and data storytelling skills to translate analysis into actionable

business insights