Role Overview:

Neo Group is seeking an experienced Retention Manager to lead and scale our user retention

strategy. In this role, you will design targeted initiatives that strengthen customer loyalty, reduce churn,

and elevate engagement across the Neo ecosystem. If you excel at building data-driven retention

programs, automating lifecycle journeys, and understanding investor behavior in the Indian capital

markets, this opportunity gives you the runway to build a best-in-class retention engine.

Key Responsibilities:

1. Retention Strategy & Execution

Architect end-to-end user journeys to reduce funnel drop-offs and improve lifecycle engagement.

Define segmentation, campaign logic, and KPIs such as churn rate, repeat engagement, and LTV.

Drive retention, re-engagement, and loyalty programs, continuously iterating based on insights and performance.

2. Notification & Communication Management

Manage push notifications, WhatsApp, email, and SMS to deliver personalized and compliant investor communication.

Conduct A/B tests to optimize messaging, content, and delivery for higher engagement and

satisfaction.

3. Marketing Automation & Tools

Use platforms like CleverTap, MoEngage, or similar for segmentation, lifecycle automation, and

predictive analytics.

Ensure clean, reliable datasets and maintain smooth integrations with CRM and marketing systems.

4. Cross-Functional Collaboration

Collaborate with Product, Analytics, Compliance, and Customer Success teams to execute

data-backed retention strategies.

Work with partners such as Gupshup and Netcore to ensure robust delivery infrastructure.

Mentor junior team members and champion retention best practices across the organization.

What Youll Need:

Bachelors degree with 36 years of experience in retention, CRM, or lifecycle marketing preferably

in fintech; strong preference for broking experience.

Hands-on expertise with tools like CleverTap or MoEngage.

Strong analytical skills (SQL, Excel) and comfort working with data to drive decisions.

Excellent communication, problem-solving, and stakeholder management capabilities.

Ability to independently lead the retention function end-to-end in a fast-paced environment.

What You Can Expect at Neo:

Learning & Growth: Mentorship and exposure to industry-leading finance professionals.

Top-Tier Talent Pool: Work with some of Indias finest minds shaping the future of wealth

management.

Collaborative Culture: A dynamic, high-performance environment with room for accelerated career progression.

Retention Manager