🔔 FCM Loaded

Retention Manager

LaFetch

5 - 10 years

Gurugram

Posted: 20/12/2025

Getting a referral is 5x more effective than applying directly

Job Description

Were Hiring: Retention Manager at LaFetch

LaFetch is Indias fastest-growing fashion marketplace, homegrown brands, delivered in 60 minutes across Delhi NCR.


We move fast.

We test faster.

And we believe retention is where real growth is built.


This role isnt about sending campaigns.

Its about owning customer communication end-to-end , WhatsApp, email, push, and everything in between.


If you enjoy shaping how users hear from a brand, when they hear from it, and why they come back, this is your role.


Youll be part of the core growth team, working closely with internal stakeholders and external partners like GrowCO to keep LaFetch top-of-mind every single day.


What Youll Actually Be Doing

  • Aligning brand video communication with GrowCO
  • Running transactional WhatsApp campaigns (order, updates, confirmations)
  • Executing promotional WhatsApp campaigns (offers, drops, nudges)
  • Writing crisp, conversion-focused WhatsApp message content
  • Creating emailers for quick service communication
  • Managing emailers for onboarded brands
  • Executing sales & offer email campaigns
  • Sending and optimizing push notifications
  • Doing post-sending analysis across WhatsApp, email, and push
  • Using insights to improve timing, content, and performance


If its retention, lifecycle, or customer communication, it comes to you.


The Basics (read this carefully)

This is not a passive role.

This is full ownership.


If you want to build systems, test messaging, and see direct impact on repeat users youll love this.


Were based in Gurgaon (Delhi NCR)

This is an in-office role , 5 days a week

Someone from Delhi NCR is preferred

If youre relocating, travel & stay are not covered separately (included in pay)


Weekends (SatSun) are off recharge properly.


Youll Fit Right In If You Are

  • Someone who thinks in customer journeys, not just campaigns
  • Comfortable owning WhatsApp, email, and push without hand-holding
  • A clear communicator who knows how to keep messages short and effective
  • Curious about open rates, CTRs, and why something worked (or didnt)
  • Comfortable working fast, because we move fast
  • Someone who enjoys testing, learning, and iterating
  • Detail-oriented and consistent with follow-ups and analysis
  • Someone who prefers ownership over instructions


Who Were Looking For

  • Experience in retention / CRM / lifecycle marketing
  • Hands-on with WhatsApp campaigns (transactional + promotional)
  • Comfortable creating emailers and push notifications
  • Ability to analyze post-send performance and draw insights
  • Strong writing skills for short-form, high-impact messaging
  • Someone who wants responsibility, not just tasks


Before You Apply

Send your resume to:


If youve read till the end, mention FETCHRETENTION in your email, we love people who pay attention.

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