Retention and Growth manager

Company Vision

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product thats empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - Indias First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, were well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Responsibilities

• Design and Execute Campaigns using platforms like WebEngage

• Create and implement marketing automation workflows across various channels (Acquisition, Activation, Retention, Referral, Revenue) using platforms like WebEngage.
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behaviour) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Brainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivation
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, and distribution activities

• Monitor Performance:

• Analyse key performance indicators (KPIs) to measure the effectiveness of marketing automation workflows and campaigns trigerred for various channels.
• Identify areas for improvement and provide actionable recommendations for continuous enhancement as per the envisioned product flow.

• Data-Driven Optimization:

• Dive into customer data to gain insights.
• Implement optimization strategies to enhance campaign effectiveness.
• Optimise ROI across channels such as push notifications, email, SMS, and WhatsApp.

Requirements

• Education and Experience:
• Bachelors degree in Marketing, Business, or a related field.
• Minimum of 2-4 years of experience in product marketing, growth marketing, or a similar role.
• Understanding of data flow, data funnels, and how to assess user behaviour with data and find actionable insights

• Technical Skills:

• Proficiency in marketing and CRM tools (e.g., WebEngage, MoEngage, CleverTap).
• Strong analytical skills to interpret data and make informed decisions.

• Soft Skills:

• Excellent communication and collaboration abilities.
• Creative mindset with a passion for driving user engagement and retention.
• Ability to thrive in a fast-paced, dynamic environment.