Retail Operations Manager

Role: Retail Operations Manager

Experience: 610 Years

Industry: FMCG / Pharma / Wellness / Food

Purpose of the Role

Own and drive retail execution across Modern Trade, Pharmacy Chains (Noble+, Apollo) and E-commerce, translating brand strategy into strong in-store and online visibility, sales growth, and channel expansion.

Key Responsibilities

Channel Strategy & Execution

• Drive trade marketing strategies for modern trade & e-commerce
• Execute in-store visibility, POS placement & promotions
• Build joint business plans with key retail partners
• Track performance & optimize for ROI

Brand & Product Visibility

• Lead merchandising, POS & visibility assets
• Plan & manage promotional calendars, displays & activations
• Ensure consistent brand messaging across all retail touchpoints
• Execute new product launches in retail channels

Financial & Performance Management

• Own trade marketing budgets
• Measure effectiveness using data & KPIs
• Recommend continuous improvements

Sales & Cross-Functional Collaboration

• Enable sales teams with tools & materials
• Partner with Brand, Marketing & Supply Chain
• Lead & manage merchandiser teams for on-ground execution

Skills & Competencies

• Retail Landscape Expertise (Pharmacy, Modern Trade, E-commerce)
• Shopper Journey & Merchandising Expertise
• Budgeting, ROI & Negotiation Skills
• Strong Leadership & Merchandiser Management
• Cross-functional Collaboration & Adaptability

Qualifications

• Graduate with Post-Graduation in Management
• 610 years in Trade Marketing / Channel Management
• Strong understanding of the Indian retail ecosystem