Retail Media Optimization Specialist

Retail Media Optimization Specialist

Location: Pune

Experience: 14 years

Function: Retail Media / Commerce Media

Role Overview

We are looking for a Sponsored Listings Manager / Specialist to plan, execute, and optimize on-site retail media campaigns across leading retail platforms. This role will focus on driving visibility, conversion, and ROAS through data-driven campaign management and continuous optimization.

Key Responsibilities

• Manage end-to-end Sponsored Listings campaigns on E-commerce DSP and Retail Ads
• Execute keyword research, bid optimization, budget pacing, and daily campaign optimizations
• Monitor and analyze KPIs including impressions, CTR, CVR, ROAS, and sales lift
• Optimize product taxonomy, search terms, and placements to improve discoverability
• Collaborate with brand, category, and analytics teams to align media strategy with business goals
• Prepare performance reports, insights, and optimization recommendations for stakeholders
• Conduct A/B testing on creatives, keywords, bids, and placements
• Ensure adherence to SLAs, budgets, and platform best practices

Key Skills & Experience

• 14 years of experience in Retail Media, Sponsored Ads, or eCommerce Marketing
• Hands-on experience with Sponsored Products, Sponsored Brands, and Sponsored Display
• Strong understanding of retail search behavior, category management, and digital shelf optimization
• Data-driven mindset with strong Excel and reporting/dashboard skills
• Ability to manage multiple campaigns and stakeholders in a fast-paced environment

Preferred Qualifications

• Experience in Commerce Media (CM) or Retail Media Networks (RMNs)
• Exposure to automation tools, bid rules, or retail media platforms
• Strong communication and stakeholder management skills

Success Metrics

• ROAS improvement and revenue growth
• Keyword and placement efficiency
• Budget utilization and pacing accuracy
• SLA adherence and campaign quality scores

Apply now to be part of MediaMints growing Commerce Media team in Pune.

#USClients #GlobalClients #ClientFacingRole

#ExcellentCommunicationSkills #ClientManagement

#RetailMedia #CommerceMedia #DigitalMarketing