Retail Experience Lead

About the Role

We are looking for a visionary to redefine the way customers interact with eyewear across 2,000+ Lenskart and Owndays stores globally. You wont just be arranging shelves; you will be designing "Phygital" (Physical + Digital) experiences that convert visitors into buyers.

Your mission is to prove the value of our products through innovative storytelling. How do you "feel" the lightness of Air eyeglasses without weighing them? How do you instantly grasp the magic of Lenskart Switch? You will design the prototypes, interactive displays, and digital touchpoints that answer these questions.

Key Responsibilities

• Conversion-Centric Design: Develop in-store prototypes and interactive "demos" that solve customer friction and highlight product USPs (e.g., durability tests, weight comparisons).
• Digital VM Integration: Strategize the use of smart mirrors, digital signage, and interactive screens to create a seamless journey between online and offline shopping.
• Experimental Prototyping: Rapidly iterate on physical installations that educate customers on complex lens technologies or frame functionalities.
• Data-Driven Layouts: Collaborate with retail analytics teams to track footfall, heatmaps, and conversion rates, adjusting store "UX" based on performance.
• Scalability: Design solutions that are not only innovative but can be modularly deployed across 2,000+ diverse store formats worldwide.

What We Are Looking For

• The "Phygital" Mindset: You understand how a user moves through a space as much as they move through an app.
• Problem Solvers: You don't just see a display; you see a conversion funnel.
• Tech-Fluency: Comfortable working with electronics, sensors, or AR/VR to bridge the gap between physical product and digital information.

Your Day to Day

This is a hands-on, high-agency role. Your day-to-day work sits at the intersection of stores, product, design, and data.

On a typical day, you will:

• Design and prototype in-store experiences that help customers understand, feel, and choose eyewear better
• Translate product features (lightweight frames, Switch glasses, lens tech, pricing clarity) into physical interactions, not posters
• Work directly with store teams to observe customer behavior and friction points
• Partner with product, supply, and marketing teams to align in-store experiences with launches and campaigns
• Run fast experiments in live stores test, learn, iterate
• Use conversion, dwell time, attachment rate, and qualitative feedback to decide what scales and what dies
• Build playbooks and systems so successful ideas can roll out across 2,000+ stores globally

This is not a desk role.

If you dont like stores, customers, or imperfect environments this role will feel uncomfortable.

Your Impact

If you do this role well, customers behave differently.

You will:

• Increase in-store conversion, not through discounts, but through clarity and experience
• Reduce decision friction for first-time eyewear buyers
• Help customers intuitively understand why a product is better without a salesperson explaining it
• Make stores feel more modern, intelligent, and confidence-building
• Turn Lenskart stores into experience-led retail, not display-led retail
• Create scalable experience systems that work across formats, geographies, and price points

Success here is not aesthetic appreciation.

It's a measurable behavior change.

What Were Looking For (Background & Profile)

The Essentials

We are deliberately open in background, but strong on capability.

Years of Experience: 10- 12 years

You could come from:

• Retail / Store Design / Visual Merchandising (modern, experimental setups)
• UX / Interaction Design (with a strong interest in physical environments)
• Product Management (physical or hybrid products)
• Experience Design / Industrial Design
• Consumer Tech or D2C brands with strong offline presence

What matters more than your title:

• Youve designed real experiences, not just concepts
• Youve shipped things that customers actually used
• You understand conversion, not just aesthetics

The Skill Set

• Strong intuition for consumer behavior in physical spaces
• Ability to prototype quickly (mockups, pilots, scrappy builds)
• Comfort working with ambiguity and incomplete data
• Ability to collaborate across functions without formal authority
• Bias toward action youd rather test than debate

Bonus if you:

• Think in systems, not one-off ideas
• Are curious about how tech and data can improve physical retail
• Have worked on global or multi-store rollouts