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Research Analyst

Dentsu

2 - 6 years

Mumbai

Posted: 11/08/2025

Job Description

The individual Contributor role brings over 2-6 years of experience in the field of market research. Need to have experience in all aspects of data collection and field management, including sample and quota design, deployment plans, field work monitoring, managing field related issues, and meet client’s field objectives.
S/He will have responsibility to manage minimum 7-8 projects with zero supervision, ensuring each project is set-up efficiently, liaising with the client and account director over issues affecting set-up and fieldwork, tackling issues as they arise (or bringing them to the attention of the appropriate person), ensuring established processes are followed during the project and that required documentation is kept up to date.

Job Description:

Key Responsibilities – Non-Technical:

  • Ensure that all projects are completed within budget and in a timely manner
  • Check feasibility of project execution (timelines included) and flag any concerns
  • The person will take ownership of the assigned project(s) under limited guidance of the supervisor
  • Build the project plan with clear timelines for each milestone. Set up and implement new and on-going projects. Provide timely status reports, project analysis and recommendations. Proactively identify project risks and develop risk mitigation plans
  • Organize meetings with internal stakeholders such as survey programming, data processing and coding teams to ensure seamless execution of projects
  • Tasks may include:
    • Contribute ideas to improve look and feel of survey with a view to improve respondent engagement
    • Define sampling plan and identify potential bottlenecks
    • Analyze key project metrics with a view to improve performance
    • Ensure quality measures are followed
    • Update clients regularly on project progress
  • Ensure key project performance metrics such as project profitability are met or exceed established guidelines
  • Consistently exceed client expectations from project inception through completion
  • Closely liaise with clients for projects briefing and post survey information
  • Support the team in preparing invoices of completed projects in a timely manner
  • Keep the internal tools fully updated on a daily basis so that everybody can know exactly the status of a project by checking the tools
  • Ensure maximum client satisfaction by maintaining high level of quality for client deliverables, periodic communication on the progress of the project
  • Resolving escalations and proactively taking corrective measures and ensuring successful closure of issues.
  • Communicate effectively with vendors (i.e., panel companies, translation agencies, CATI partners)
  • Keep clients and supervisor in the loop and involve them whenever there is a change in the project specs
  • Escalate any outstanding issue to supervisor as soon as identified
  • Ensure process documents are updated from time to time
  • Contribute to team meetings by being prepared and sharing ideas

Key Responsibilities – Technical:

  • Should be able to test links in tools like Decipher, ConfirmIT
  • Data checking e.g., identify straight liners, speeders, verbatim checks etc. 
  • Should be able to understand and QC different deliverables like data tables, coded data, reports, scorecards etc.
  • Create cross tabs on Decipher and Q
  • Basic understanding of SPSS i.e. should be able to write basic syntax, take frequency, update data etc.
  • Create reports in PowerPoint
  • Good in excel

Location:

Mumbai

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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