Regional Trade Marketing Manager- Tamil Nadu+Kerala

EUREKA FORBES LIMITED-COMPANY OVERVIEW

Eureka Forbes Limited, a leading brand in Indias consumer durables space, has been synonymous with trust, innovation, and customer well-being for over four decades. As pioneers in water purification with iconic brands like Aquaguard, and with a strong presence across air purification, vacuum cleaning, and water solutions, Eureka Forbes continues to shape healthier and happier homes across the country.

With an expansive omni-channel presence spanning Direct Sales, Retail, E-commerce, and Institutional segments, Eureka Forbes serves millions of customers through a robust distribution network and an empowered workforce of passionate professionals. The organization thrives on a strong culture of performance, customer centricity, and innovation-led growth.

ROLES & RESPONSIBILITIES

Retail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF

1. STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth)

• Designing Regional Initiatives to drive Business Outcome

1. Designing Category/Geography specific initiatives to drive specific outcomes basis business demands

• Dealer Co-op

1. Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers)

• Annual Meets

1. To drive engagement with Partners & Scale distributors & Dealers

• Marketing Calendar

1. Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

• Marketing Costs

1. Manage Regional Marketing budget to drive Business Growth & ROI

• Planogram Adherence

1. Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure

• MT Visibility
• Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility
• Activations
• Make an Activation Plan to drive NPD/Consumer engagements to drive conversion
• Competition Benchmarking

1. Track & Monitor Competitor Activities
2. OUTSOURCED TO AGENCY (Increase in-store Visibility)

• Merchandizing Deployment

1. Monitor Agency for timely deployment

• Upkeep of Permanent Assets

1. Monitor Agency to ensure upkeep & TAT for Repairs

• Recce for MT Visibility.

Direct - To Generate leads & increase conversion through Lead Generation activities

1. STRATEGIC

• Designing Regional Initiatives to drive Business Outcome
• Designing Category/Geography specific initiatives to drive specific outcomes basis business demands
• Marketing Calendar
• Create Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers)
• Marketing Costs

Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

• New Sources of Lead Generation

Develop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular Kitchen

• Monthly RWA Calendar

Plan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leads

• Sales through Activation

Drive Incrementality through Sales from Activations

OPERATIONAL

• Coordinate with 3 agencies for quotes BTL elements HO Printing/ Manufacturing
• Reece with vendor in case of in-shop/office branding activity
• Submission of quotes to HO Marketing for approval
• Coordination for PO Creation & Payments to Vendors
• Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)
• Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)
• Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)
• Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.
• Spends & activity approval by Zone/HO