Regional Sales Manager

Job Summary

Were hiring a hands-on Regional Manager (Admissions) to own admissions outcomes across the region by building and scaling a consultant/channel network while also counselling high-intent applicants. This is a target-driven role you will manage 2030 external education consultants, onboard new partners, coach them to convert, and step in for parent/learner counselling when needed. Experience: 56 years in university admissions/education consulting / EdTech with proven consultant-led results.

Key Responsibilities (80% Consultant / 20% Counselling)

Consultant Network Management (80%)

• Build, onboard, train and manage a portfolio of 2030 education consultants/channel partners across assigned clusters (examples: Sunstone partners, Maharashtra-Pune, UP & Bihar, Tamil Nadu, Delhi & Rajasthan).
• Identify and recruit high-potential consultants; execute onboarding, product training (program eligibility, pricing, timelines) and sales enablement.
• Drive admissions targets primarily through consultant referrals; develop activation plans for low-performing partners.
• Define, implement and manage commission structures, payout cycles and partner incentive programs.
• Monitor partner performance (leads generated, application rate, conversion rate, yield) and deliver regular performance reviews.
• Maintain strong partner relationships through regular check-ins, joint planning, and field visits.
• Coordinate with marketing, university relations, and operations to enable partner success (campaigns, events, documentation).

Admissions & Counselling (20%)

• Provide high-quality counselling to parents and learners on program fit, ROI, fees, academic outcomes and placements when escalations or high-intent prospects require it.
• Handle objections, financial/academic concerns, and finalise admissions for priority leads.
• Support end-to-end admission execution: application assistance, document verification, and enrolment coordination.

Strategy, Reporting & Coordination

• Own regional admission strategy combining consultant network and direct counselling tactics.
• Track funnel metrics in CRM: leads, applications, conversions, enrollments, revenue; maintain accurate, timely reports.
• Achieve monthly/quarterly admission and revenue targets; forecast performance.
• Ensure compliance with university admission guidelines, documentation and timelines.
• Train/mentor field sales and junior admissions staff where applicable.

Success Metrics / KPIs

• Number of consultant partners onboarded and activated (monthly/quarterly).
• Admissions generated via consultant network (absolute and % of regional target).
• Conversion rate: consultant lead application enrollment.
• Average admissions per consultant and consultant activation rate.
• Revenue contributed and achievement vs. target.
• Quality metrics: refund rate, dropout rate, student satisfaction (where applicable).

Required Qualifications & Skills

• Graduate / Postgraduate (Management, Education, Business or related).
• 56 years of experience in university admissions, education consulting, channel/partner sales or EdTech admissions with demonstrable success in consultant-led admissions.
• Proven ability to recruit, onboard and manage external consultants/channel partners.
• Strong parent counselling skills and objection-handling capabilities.
• Excellent relationship management, negotiation and stakeholder coordination skills.
• Target-driven, owns outcomes and thrives under pressure.
• Comfortable with CRM systems and admission reporting (experience with Salesforce, HubSpot, Zoho, or similar is a plus).
• Willingness to travel frequently for partner visits and field work.

Compensation & Experience Band

• CTC: As per the last CTC
• Experience: 56 years in admission/consultant-led roles.

Why Join Intellipaat (University Programs)

• High-impact role owning an entire regional admissions engine.
• Opportunity to design and scale a pan-India consultant network.
• Work with reputed university partners and fast-growing EdTech teams.
• Clear performance-linked upside.