Regional Sales Manager
Crompton Greaves Consumer Electricals Limited
5 - 10 years
Delhi
Posted: 10/03/2026
Job Description
Location: Pan India (North, East, West, South)
Experience Required: 1218 years
Department: All Product Lines
Reporting To: Regional General Manager
Matrix Reporting: Product Line Head
About the Role
We are looking for a dynamic and result-oriented Regional Sales Manager to lead sales operations across multiple product categories and geographies. This role demands a strategic thinker with strong leadership capabilities to drive revenue growth, enhance channel partner performance, and lead regional sales teams across India.
Key Responsibilities
Sales & Channel Management
- Plan and achieve monthly sales targets (product-wise and category-wise) for the assigned region
- Strengthen dealer and distributor networks; ensure continuous improvement in partner health
- Drive national initiatives related to digital tools and systems (e.g., DMS, Tally Patch)
- Expand channel reach across urban and rural towns (ND, WD strategies)
Trade & Marketing
- Plan and execute sales promotion activities aligned with brand strategy
- Manage and optimize trade marketing budgets
- Lead BTL activities including channel partner meets and brand visibility campaigns
Team Leadership
- Maximize sales productivity and performance across the regional team
- Identify and coach underperformers; foster collaboration and engagement
- Build high-performing teams through motivation, mentoring, and clear communication
Cross-Functional Collaboration
- Ensure seamless coordination between Sales, Service, and Channel Trade Marketing teams
- Facilitate operational efficiency and customer satisfaction through cross-team alignment
Sales Administration & Strategy
- Maintain and analyze sales MIS to support data-driven decision-making
- Conduct competitive and market trend analysis to inform regional strategies
- Own all sales and marketing activities for the region across assigned product lines
Required Qualifications & Experience
Graduate in any discipline (required)
Masters degree or PG Diploma in Management (preferred)
Total Experience: 1218 years in relevant industries
Minimum 25 years in a similar or equivalent leadership role
What Were Looking For
Strong leadership and strategic planning skills
Proven ability to manage and grow channel networks
High accountability, ownership, and results orientation
Excellent communication and stakeholder management
Experience in leading large, geographically dispersed teams
Ready to lead sales transformation at a regional level?
Apply now and be a part of a fast-growing, dynamic team driving excellence across India.
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