Regional Sales Head-Branch Banking

 I.            ROLE PURPOSE & OBJECTIVE

·         The Regional Sales Head is responsible for driving and overseeing all liabilities sales activities across the Region, ensuring achievement of business targets, expansion of customer base, deepening of existing relationships, and development of the business at regional level.

·         This is a high-impact, performance-driven leadership role with a focus on building market share in liability products.

·         This is a pure sales leadership role, sharply focused on acquisition, balance growth, cross-sell, and revenue maximization from liability products.

·         The Regional Sales Head oversees and drives the performance of State Sales Heads, ensuring each state sales team meets and exceeds its liabilities targets.

·         The Region Sales Head plays a pivotal role in driving new business acquisition, deposit mobilization, and cross-sell initiatives while ensuring alignment with the bank’s overall retail and branch banking strategy.

·         This role is pivotal in ensuring the Region sales teams operate at peak productivity, leveraging both human and digital channels, and maintaining a competitive edge in the local market.

·         The role demands strong leadership, sharp business acumen, and the ability to drive performance through teams.

II.            SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

·         Entire NR portfolio pan India –2000 Crs

·         Customer size: 25000

·         TPP income: 12cr per year

·         Forex Fee income:  1cr per year

·         Other income such as MF etc: 2crs Lacs per year

• Interact & collaborate with various stakeholders of the Bank.
• Cross sell POS, QR, Payment Gateway, CMS, Net Banking, OD, Assets etc. which helps in value build up.
• Ensure product mix for sale of high value variants & quality of acquisition.
• Hiring of direct reportees as per assigned manpower budget.

III.            KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

·         Define and execute a Region-level sales strategy aligned with the bank level business goals, focusing on liability growth and fee income.

·         Set Region-wide sales targets across products and monitor sales productivity and pipeline health across all the states under his Region.

·         Drive initiatives to improve productivity per salesperson, ensuring sales targets are met through both branch-generated and field-generated business.

·         Champion cross-sell initiatives, ensuring deeper customer engagement and maximizing wallet share across the portfolio.

·         Identify new business opportunities, including sourcing new-to-bank (NTB) HNI customers, deepening existing relationships, and driving wallet share growth.

Customer

·         Ensure customer acquisition efforts prioritize quality over quantity, focusing on sourcing long-term, profitable relationships.

·         Drive initiatives to increase customer retention and relationship deepening, ensuring high levels of customer satisfaction.

About Company

Ujjivan SFB provides banking services to the unbanked and underbanked population in India. It offers savings, loans, insurance, and digital banking tailored for low-income segments. The bank promotes financial inclusion through a wide network of branches.

Services you might be interested in

One-Shot Campaign

Reach out to ideal employees in one shot!

The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).

Know more