Regional Marketing Manager

REGIONAL MARKETING MANAGER ASIA (APAC)

Ready for your new challenge?

EC International Group is a global player in Prototype Manufacturing & Low-Volume Production in plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space & telecommunications, robotics, medical, energy, automotive, etc.

Our core manufacturing capabilities include:

• CNC machining (milling, turning, wire & sinker EDM)
• Injection molding (plastic, LSR & compression)
• Sheet metal fabrication and metal stamping

We also provide complementary manufacturing solutions such as vacuum casting (urethane casting), 3D printing (SLA, SLS & MJF), extrusion and die casting.

With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and Asia, EC International Group is pursuing an ambitious international growth strategy driven by digital marketing, local market penetration and brand authority.

To support this expansion, we are recruiting a Regional Marketing Manager in Asia.

Join a young and dynamic international team!

ROLE OVERVIEW

Reporting directly to the Global Marketing Director, the Regional Marketing Manager Asia will lead and coordinate all marketing and communication activities across Asian markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).

Your main mission is to:

• Deploy the global marketing strategy across Asia
• Strengthen brand visibility and industrial authority in regional markets
• Generate qualified B2B industrial leads
• Support local sales development and market penetration

In addition to strategic leadership, you will coordinate digital marketing, events, PR and marketing communication initiatives across Asian markets.

KEY RESPONSIBILITIES (non-exhaustive)

Marketing Strategy & Regional Leadership

• Deploy and execute the global marketing and communication strategy across Asian markets
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
• Ensure alignment between global marketing objectives and local execution
• Act as the main interface between Group management, Asian teams and external partners
• Manage cross-cultural communication and regional market adaptation

Asia Marketing Coordination

Coordinate marketing activities across Asian markets.

• Directly supervise the Social Media & Website Content Manager Asia, responsible for:

• SEO strategy and organic visibility
• website content management
• social media communication across Asian platforms

• Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives.
• Define priorities, objectives and KPIs for digital marketing performance.
• Coordinate marketing initiatives with external partners and regional stakeholders.

Digital Acquisition & Performance Management

Supervise digital marketing performance across global and regional search ecosystems across Asia.

• Coordinate and supervise SEA activities outsourced to external partners, including:

• Google Ads
• Bing Ads
• Baidu Ads (China)
• Naver Ads (Korea)
• Yahoo Japan Ads (Japan)

Responsibilities include:

• coordination with external SEA agencies
• monitoring campaign performance and ROI
• defining regional acquisition priorities
• ensuring alignment with overall marketing strategy

• Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:

• Google
• Bing
• Baidu (China)
• Naver (Korea)
• Yahoo Japan

• Supervise the development of GEO (Generative Engine Optimization) initiatives performed internally by the Social Media & Website Content Manager Asia, to improve the companys visibility across AI-driven search and generative platforms, including:

• ChatGPT
• Gemini
• DeepSeek
• other emerging AI search and generative discovery platforms

• Monitor and optimize digital acquisition performance through:

• traffic generation
• lead generation
• conversion rates
• campaign ROI

Content Strategy & Localization

• Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
• Ensure adaptation of English industrial content produced in Europe for Asian markets
• Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
• Maintain brand consistency and technical accuracy across all channels

Events, Trade Shows & Customer Marketing

Supervise and coordinate marketing events across Asia.

• Organization of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
• Coordination of technical customer events at client facilities
• Organization of Tech Days and partner events
• Integration of events into the lead generation strategy
• Analysis of event performance and return on investment

Public Relations & Media Visibility

Develop EC International Groups industrial visibility across Asian media ecosystems.

• Build relationships with industrial and economic media across Asia
• Manage press releases and regional media communication
• Coordinate interviews and visibility in digital press and TV channels
• Support communication around major milestones such as:

• Investments
• new facilities
• new machines
• exhibitions and trade shows

Email Marketing & Lead Generation

Manage regional email marketing initiatives supporting marketing campaigns and events.

• Creation and management of newsletters and marketing campaigns
• Invitations to trade shows and technical events
• Monitoring campaign performance (open rates, click rates and engagement)
• Contribution to lead nurturing strategies

Marketing Materials & Sales Support

Support regional sales teams through marketing communication assets adapted to Asian markets.

• Creation and localization of brochures and marketing materials
• Development of sales presentations and marketing visuals
• Ensuring brand consistency across regional communication assets

Client References & Case Studies

Promote EC International Groups industrial achievements across Asian markets.

• Identification of relevant customer projects
• Development of case studies and success stories
• Collection of customer testimonials

These materials may be used in:

• marketing campaigns
• media relations
• social media communication
• commercial presentations

Market Intelligence & Competitive Analysis

Monitor industrial and marketing trends across Asian markets.

• Track competitor marketing initiatives
• Monitor industry communication strategies
• Identify new marketing opportunities and partnerships
• Provide insights to strengthen the companys regional positioning

PROFILE REQUIRED:

You are the right candidate if:

• You have solid experience as a Marketing Manager or Regional Marketing Manager
• You have experience working across Asian or international markets
• You are comfortable managing multi-country marketing strategies
• You combine strategic vision with operational execution capabilities
• You are data-driven and performance-oriented

Experience in industrial or B2B environments is a strong advantage.

KEY SKILLS:

• Strong expertise in B2B marketing and international marketing strategy
• Experience in event marketing and trade shows
• Experience in public relations and media communication
• Knowledge of email marketing and lead generation campaigns
• Ability to develop case studies and marketing content
• Marketing partnership development
• Market intelligence and competitive analysis
• Graphic design and visual content creation
• Visual editing and marketing asset production
• Photo retouching and graphic design tools (Adobe Suite, Canva or similar)
• Strong leadership, organization and project management skills
• Ability to coordinate international teams and external partners

LANGUAGES

English: fluent (written & spoken)

Additional Asian languages are a strong advantage:

• Chinese
• Japanese
• Korean
• Vietnamese
• Thai

WHY JOIN EC INTERNATIONAL GROUP?

The job advantages:

• A key strategic role directly impacting Asian market expansion
• High level of autonomy and responsibility
• Close collaboration with top management
• A fast-growing international industrial group
• Exposure to multiple manufacturing technologies and global markets

WAGE PACKAGE:

Annual gross salary: according to profile and experience

Performance-based variable compensation according to KPI achievement

Laptop and professional tools provided

Local benefits according to country policy

GENERAL INFORMATION:

• Start date of employment: As soon as possible
• Location: Bengaluru (Bangalore) India
• Scope: Asia (APAC, China, Japan, Korea)

Are you ready to take on this challenge?

Apply now and join EC International Group in shaping the future of global industrial manufacturing.

Mails: lionel.seguin@ec-international-group.com

For further information: www.ec-international-group.com