Regional Marketing Manager

Be instrumental in driving business through seamless GTM execution, creating high market visibility, brand recall and micro-marketing initiatives.

Deliverables

·         Create visibility to drive TOMA and brand preference at Banking Points, merchants and other multiple distribution channels

·         Design new initiatives in retail / merchant space to induce customer excitement for all product categories.

·         Devise brand collateral strategy as per different outlet type, in lines with the Bank’s Central GTM.

·         Create and deploy POS and allied items at most cost effective rates

·         Plan and drive ROI linked micro-marketing initiatives, aligned with business teams with key focus on scaling up the revenue – Acquisition, AePS, Remittance, Insurance etc.

·         Be the voice of customer in your region ( end customer, retailer , B2B customer etc). Highlight business opportunity , product ideas to central team

Demonstrate

·         Conceptual thinking

·         Good communication and creative skill

·         Team player with strong interpersonal skills

·         Proactive

·         Planning & execution capabilities

·         Ability to multi task and work in cross functional environment.